CBL Induction e-book v.9

Marketing our Brands cont.

The Marketing Department is the guardian of our brands' public image, and are responsible for developing all externally facing communication material from advertising, and new packaging ideas, to merchandising displays and retail promotions. The Marketing Department is organised into four Brand Teams : Chivas Regal, Ballantine’s & Introduction to Scotch, Prestige and Malts. and Each team is responsible for all communication materials relating to their specific brands. There is also a Marketing team looking specifically at Strategy, Business Development & Services. Chivas Brothers invest a large amount of time, money and effort in the marketing of our products. These include global advertising campaigns using iconic designers and celebrities to help promote our products.

Click here to view a video montage of some of our recent campaigns.

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