The Design Process

Fashion E-Learning Lesson Plan-ILCTE The Design Process

National Standards ● 16.3.1 Explain the ways in which fiber, fabric, texture, pattern, and finish can affect visual appearance. ● 16.3.5 Generate design that demonstrates consideration for ecological, environmental, ethnic, sociological, psychological, technical, and economic trends and issues.

Learning Objectives ● Students will be able to identify and develop their ideal target consumer profile for their fashion brand ● Students will be able to create a brand identity that includes a vision statement, unique brand name and creative logo.

Developing your Personal Brand

Identify your Target Consumer Before you begin designing, it is critical that you know who you are designing for. Who do you imagine might buy your designs? How do they like to dress? What are their hobbies, interests, careers? Where do they live, how much do they like to spend on clothing, what are their values? What is missing in their lives that you can create that they would like to buy? Answering questions such as these, will help you have a better understanding of who you are designing for, and therefore help focus your design. Here are some specific questions/information you can use to help you create your customer profile:

● Demographics: First begin with describing the name, age, gender, race/ethnicity of your customer.

● Socio- economics: This includes your customer’s highest level of education, their current occupation, income range per month and household structure. The household description should consist of the family makeup, whether they are single, married, have kids, single, etc.

● Geographic: The geographic location sho uld encompass your customer’s hometown, their current residential location and what characterizes the neighbourhood, town or area they live in.

● Psychographic: These include your customer’s habits and beliefs, including their hobbies, interests, lifestyle, values. This can also include their worries, fears, hopes and dreams, which will assist you in understanding how your business can help with that.