The Design Process

● Behavioral: Define what influences your customer’s buying decisions, in terms of their product choice, price factor or promotions; whether the influence is external or internal; what motivates them to make the purchase and why.

● Favorite Stores: Where does your ideal consumer like to shop?

Assignment: Use this template to create your “Personal Fashion Brand Profile”. First, include your name and a made up name of your ideal consumer. Next, please include at least one piece of information about this “person” you would like to design clothes for under each of the six headings. Finally, replace each of the three template pictures with ones that represent your ideal consumer’s style. You may also change colors and fonts. Be creative and have fun with this! View the examples below for inspiration!