Wordsprint Marketing Proposal

The Steps

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Brand discovery & overview: have a meeting with Wordsprint’s creative & messaging team, at Thermasteel in Radford, with all key stakeholders involved. The purpose of this meeting is to make sure the Wordsprint team thoroughly understands Thermasteel’s process, advantages, and challenges. This meeting will also establish the strategy behind the campaign, and the tactics required to execute. Establish the rhythm: build a 3Bit Marketing System™ calculator for Thermasteel, to outline campaign execution, i.e. the specific steps, timelines, project management responsibilities, etc. This calculator can also be used to track campaign effectiveness in terms of response rates and bottom line ROI. Database acquisition: compile and purchase a list of active licensed architects who specialize in specific ranges of work, e.g. commercial, industrial, residential, energy-efficiency, resilient design, etc. Use geography to tighten or

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