2019 Best Practices Study

$165.7

$136.0

$116.4

$114.4

$107.7

$103.2

$84.9

$83.1

$80.7

$79.5

$75.9

$68.2

< $1.25M

$1.25M-$2.5M $2.5M-$5.0M $5.0M-$10.0M $10.0M-$25.0M

> $25.0M

Average Top Quartile

AGENCIES WITH REVENUES OF:

<$1.25M $1.25-$2.5M $2.5-$5M $5-$10M $10-$25M >$25M

HUMAN RESOURCES % Agencies w/ HR Employees For those with HR Employees: Number of HR Employees HR Payroll as % of Net Rev

35.1%

30.8%

56.3%

83.0%

81.8%

93.0%

0.3

0.3

0.4

0.6

1.2

3.6

2.1%

1.1%

0.8%

0.7%

0.6%

0.6%

ACCOUNTING % Agencies w/ Accounting Employees For those with Accounting Employees: Number of Accounting Employees Accounting Payroll as % of Net Rev MARKETING % Agencies w/ Marketing Employees For those with Marketing Employees: Number of Marketing Employees Marketing Payroll as % of Net Rev

56.8%

76.9%

95.8%

97.9%

95.5%

97.7%

0.5

0.7

1.0

1.7

3.4

8.8

2.3%

1.7%

1.9%

1.4%

1.5%

1.1%

40.5%

51.3%

45.8%

55.3%

68.2%

83.7%

0.5

1.1

1.6

1.3

2.9

6.5

2.7%

2.5%

2.4%

1.2%

1.2%

1.0%

 70