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SHOOTING USA

Network Sponsors do not Compete with Shooting USA Sponsors:

Outdoor Channel utilizes the reliable audience of Shooting USA to ensure strong viewership of commercial spots for major national advertisers. However, by contract, Tier One Media controls the appearance of all rearms, ammunition, and reloading products commercials appearing in the Shooting USA Hour. Endemic Show Sponsors will not see their commercials airing next to a spot from a competitor in the market.

Sponsors Earn Editorial:

Shooting USA delivers editorial coverage proportional to each Sponsor's commitment to the series. Lesser sponsors receive "show and tell" new product descriptions and demonstrations. Major Sponsors of the series are invited to suggest subjects for editorial coverage, ranging from factory stories - how do they make that new product? - to competition coverage of the Pro Shooters being

sponsored by the company. Tier One Media will accept NDA commitments to be able to prepare editorial for release with the announcement of a signi cant new product, With year-round produc- tion, we can time the story to exactly match the new product announcement, whether at NASGW, SHOT, or the NRA Annual Meeting.

Pro Tips Series - The Best Return on your Pro Shooter lnvestment:

They're your Professionals because they have won enough titles in competition that you want them using and representing your brand. Now it's time to show them o millions of TV impressions in a Pro Tips Series on Shooting USA. Pro Tips are a package of six heavily branded, 3:00 minute teaching segments, directly hosted by your pro Shooter(s). Each of the six is produced with a signi cant viewer "take-away", to improve their competition skills, their CCW carry choices and technique, or other subjects important to the sponsor. A maximum of three Pro Tips series can be accommodated in each year's production of 18 shows. Each of the 3:00 Pro Tips will appear a minimum of 9 times on the network before being retired out of the schedule.