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The Shooting USA Hour - lt's Different Shooting USA is the evolved result of 25 years of continuous rearms industry-focused Broadcast Journalism. The elements in each show, the production schedule, and the airtime footprint, all combine to consistently deliver the highest audience viewer- ship for sponsors and show partners. Shooting USA episodes are produced year-round and debuted at the average rate oftwo new shows per month on the network. New episodes are mixed with rst and second re-run airings of prior shows in the schedule" The unusual scheduling keeps the audience engaged and entertained year-round and never able to say, "l don't need to watch, they're in re-runs." SHOOTING USA - There is no "Season" of Show Production:

More timely sports coverage and product updates:

The production schedule allows coverage of national title com- petitions and new product releases to come to air faster than traditional TV production, in many cases quicker than print publications can publish industry news.

The Magazine Show Format:

Every Shooting USA Hour presents multiple subject coverage. Each contains highly produced reports from di erent shooting sports disciplines, on rearms history, professionalshooter instruction, and new product demonstrations. The format of reporting on multiple subjects in each show is based on what we'velearnedabouttheaudience: They'reall interested in rearms, but each member of the audience has a particular interest, so a muzzle-loading enthusiast will not sit through an hour of IDPA or 3-Gun coverage. However, they will continue viewing when we let them know something is coming they are likely to be inter- ested in.