Flip Layouts

IT’S DIFFERENT

H istory's Guns prevents Tune Outs:

Every Shooting USA show is programmed to present a segment on the development of an historic and signi cant rearm that airs across the half-hour mark in the hour show. Audience feed-back con rms every rearm enthusiast is entertained and captivated by the history reports, produced with archive video footage, and utilizing author and collector, Garry James, as historian.

The placement in the hour production, across the half-hour break, holds the audience past the time they might think about sur ng to see what else is being presented on another network.

Year-Round Network Presentation:

Early in the production of the rst series, Americon Shooter, the presentation was traditional - 13 episodes appearing for 26 weeks, then dropping o the network for 6 months, before returning for the next season. Audience feed-back then indicated it took up to 8 weeks of airing the next season of shows beforethema- jorityofthefansrealizedtheshowwasbackontheair. We found we had to rebuild the audience each year to deliver value to show sponsors.

The solution was to buy year-round airtime, to always be available, presenting news and reviews; to hold a reliable audience, tuning-in or recording the shows every Wednesday evening.

Outdoor Channel has understood the strategy, locking Shooting USA into an unchanging 9:00 ET Prime Time slot for years, with a second Prime Time airing Wednesdays for Moun- tain andWestern time zones. The network describes the series as the "Anchor Show of Wednesday's Prime Time", and debuts their network owned seasonal series immediately before and after Shooting USA to reach our audience.