The Stakeholder Management Toolkit

Problem-Frame Stakeholder Map

It is good to know who your supporters are but it also worthwhile knowing who isn’t a supporter. This stakeholder map from Anderson, Bryson and Crosby (see Bryson, 2011) gives you an overview of your supporters and opponents, and the power they wield within the organisation.

Figure 3: Power Opposition / Support Matrix

Power/Legitimacy and Urgency Model

And finally, a more complex but equally important technique to analyse stakeholders. The framework by Mitchell, Agle and Wood demonstrates the stakeholders’ behaviour in accordance to three variables (see Figure 4): • Power – to influence the organisation • Legitimacy – of the relationship and actions with the organisation in terms of desirability, properness or appropriateness • Urgency – of the requirements being set for the organisation. In terms of criticality, time-sensitivity for the stakeholder

Figure 4: Power/Legitimacy and Urgency Bubble Diagram

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