CREATE

According to the online encyclopedia Wikipedia, “the creative industries have been seen to become increasingly important to economic well- being with proponents suggesting that ‘human creativity is the ultimate economic resource’ and that ‘the industries of the twenty-first century will depend increasingly on the generation of knowledge through creativity and innovation.’ Embracing the importance of the creative industries to drive the ‘economic well-being’ of the Caribbean, the Dasents have launched a massive project incorporating the best from many sectors in the creative industries and selected from all across the region. “Emergence represents the best of what the Caribbean has to offer in fashion, art, animation, music, film and videography,” promises Jason Dasent, with the ambition to provide a gateway for honing these talents, taking them to the international arena and then propelling them mainstream. incorporating the best fr om many sectors in the creative industries and selected fr om al l acr oss the region. Embracing the importance of the creative industries to drive the ‘economic wel l-being’ of the Caribbean, the Dasents have launched a massive pr oject

The duo seeks to create a new perspective for the Caribbean as “a place of business, not just for a holiday.” The couple shares the belief that the Caribbean is currently not the first place international studios look to for new talent in the creative industries. In fact there is little doubt that in many cases this region is not even considered an option at all. It is this perception they hope to change and the Dasents expressed that with continued support from agencies such as Caribbean Export, they are confident this achievement is in sight.

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