Retail Merchandising Concepts 2025
Visual Merchandising standards reflect who we are at Evergreen Goodwill and how we create the best shopping experience possible for our customer.
Retail Merchandising Concepts 2025
Introduction Visual Merchandising standards reflect who we are at Evergreen Goodwill and how we create the best shopping experience possible for our customer.
This document contains: • Merchandising Fundamentals • The basic guide for all departments • Merchandising Standards • How to present each category • Shelf Spacing • Aisle Layout • Training Materials and “How To” Sheets
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Visual Merchandising Fundamentals
Merchandising Fundamentals Merchandising Fundamentals are the basic standards required
• Categorize • Size • Colorize • Weighting (little on top / big on the bottom) • Recovery (put away one, touch two)
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Merchandising Fundamentals
Categorize
• Keep “like items together” • For Example – Pots with Pots – Jeans with Jeans • Categories can be related by: • Type – Vases – Candle Holders
– Knick Knacks – Food Storage – Office Supplies – Pet
• Lifestyle
– New Goods – Theme
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Merchandising Fundamentals
Size
• All fixtures are sized • Left to Right • Categories 4’ and under • Not sized, only colorized • Sizing is smallest to largest • By letter (S-XL) • By Number (2-20) • Colorized – Follow the color chart • Linens • Sized by bed size – Twin –King • Separated by type – Comforters – Sheets – Bedding accessories – Decorative Pillows
SMALL XL SMALL XL
XL
XL
SMALL
SMALL
SMALL
SMALL
XL
XL
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Merchandising Fundamentals
Colorize
• Light To Dark • Left to Right • Exception: Shoes • Light to Dark
• Vertically (top to bottom) • Follow the color chart
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Merchandising Fundamentals
Weighting • Smaller items on top to larger items on bottom • Use in • Wares • Electronics • Luggage • Sporting Goods • Toys • Shelving • Keep consistent through most of category – Follow shelf spacing set for each category
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Merchandising Fundamentals
Recovery
How we keep the store “customer ready” at all times. ALL DAY – EVERYDAY • Housekeeping • Clean • Restock misplaced items • ALWAYS dispose of any damaged items • Lead by Example • Everyone do the best the can all day, everyday • Snowball Effect • Assign responsibility • “Inspect what you expect” • Do what is expected • Follow up • Accountability • Put away one – touch two • For every one item put away, correct the item to the left and to the right – Verify sizing and colorizing is correct (textiles) » Put in correct location – Straighten row (wares, electronics, sporting goods, toys, etc…) 9
Merchandising Fundamentals
• Execution
• Associates with leadership direction and oversight • Rag off sections/categories when too full • Don’t overstuff
• Adjust spacing for sizes in textiles when possible to keep aisle full front to back
• Quality Rag off
• Remove damaged items • Remove items without a ticket
• Early Color tag Rag off • Sparingly
• Store Leaders
• Adjust spacing within assigned category space as needed • Keep Category shelf spacing to standard • Partner with Store Management, Regional Director, and Visual Team if additional spacing is needed that impacts another category • Receive updated floor map before making changes • Train and Coach • Work with associates to make sure items are being put away in the correct location the first time, to reduce re-merchandising projects. • When in doubt ask a question
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Visual Merchandising Standards
Merchandising Standards The standards are the merchandising expectations in each department • Non-Negotiable • Different by Department • Category specific • Above and Beyond Merchandising Fundamentals
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Merchandising Standards
Outside – Front of Store • Bike Area Maintained • Bikes in Bike Rack • All standing upright • Shopability of Sidewalk • Clear Access – 4’ from parking lot • Clean – Free of litter – Trash cans empty • No Fixtures or Z-racks • Sign-a-cade Sign (if allowed) • No indoor black two-tier sign holders • No single silver sign holders
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Merchandising Standards
Inside – Front Window • Current/Correct Signage • Store and Donation Hours • Pet Policy • NO HANDMADE SIGNS
Current Center Slick Store Hours Slick Donation Hours Slick
Store Hours Donation Hours
• NOTHING PRINTED ON OFFICE PRINTER
• No out of date/expired signs • Nothing taped to windows
Juanita Centered on Entry Door
• Special signage to be placed in widow sign holder with suction cups when directed – Keep sign holder and suction cups in designated register for use when directed – Clean window with glass cleaner prior to using – Place above store hours
Item F135
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Merchandising Standards
Cashwrap – Register Grids • Cashwrap
• Follow layout sheets from Front End directive • Nothing taped to sides, fronts, or power poles • No signs unless approved • No donated items used as fixtures • Only gift card holder on counter – Full and in approved holder only • Nothing in bag wells • Reusable bags stocked • Nothing behind counter other than approved equipment – Hanger Tower
– Go Back Flat Shiny – Textile Go Back Cart
• Register Grids
• Reusable bags only – Exceptions: Ballard, Burien , Renton, Shoreline, Tukwila for Batteries only. • Clean – Including behind grid
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Merchandising Standards
Register Queue Line • Consumables • Follow layout sheets
– Gum on fixture next to beverage cooler – Followed by sweet to salty – Pegged items together » Sweet to Salty » Flip scan label on every peg » Ends with Chips
• No missing labels • Core assortment does not move • Special purchase items merchandised together separately
• Beverage Cooler
• Signed with approved signage
• Additional Fixtures
• Merchandise with New Goods – Follow Layout Sheets » Batteries to electronics
– Complete presentation in each fixture – Fill inside of queue before outside
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Merchandising Standards
Jewelry
Earrings/Pins/Rings • 4 across • 6 down • 1 row 4x6 at bottom • (2 sides) • 1 row 6x8 at bottom • (2 sides)
• All jewelry is to be
merchandised in the bag • Slat Tower/Slat Wall • Merchandise like items on each side of Triangle • Colorize Left to Right • Sign correctly using 7x5 sign holders.
Bracelets & Necklaces • 3 across • 5 Down
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• Statement necklaces • Large bangle bracelets Merchandising Standards
• Earrings • Pins • Cufflinks/Tie Pins • Rings
Item #201104
4x6 Bracelets • Watches • KeyChains • Small items
Item #201105
Please be consistent how items are bagged. Additional bags are available to order through D365.
Item #201049
4x8 - Necklaces
Item #201109
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Merchandising Standards
Collectibles • No longer merchandised as stand alone
category • Exception: – Seattle • Can be combined with other items to create Topper, Outrigger, Lifestyle, or Dishware displays. • Cannot be discounted 50% off after 30 days. • Re-tag with color tag • Rag off
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Merchandising Standards
Fashion Focus • Table • Current theme
• Accessory Slat Fixture • Full not packed • Shelf above waterfall • Top shelves displayed
• Textiles, shoes, and accessories – No wares items • Full stacks – Not flat • Current theme to match table • Multiple layers • Accessorized
• Straight Racks
• Category order to match season • Not sized unless more than 4’ • On lowest height setting (except for dresses) • Labeled category dividers
• Dress Forms
• 3-way
• Outfitted
– One piece of outfit on each arm
• Top facing forward • Display on top shelf
– Featuring shoes and accessories – No wares items • Nearest to table same theme
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Merchandising Standards Fixture Layout Examples • Front row is table(s) and 3 ways • Second row is slat fixture centered on table for shoes/accessories • Additional rows are straight racks • Turned opposite way of table where possible • Adjacent wall sections can be used for Dresses and additional shoes/accessories • See “How To” sheets for training information
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Merchandising Standards
Outrigger and Rack Top Displays • Maintained • Shelf clean and in correct location • All items displayed are free of dust • Plastic “guards” installed on shelves for safety • Themed • COLOR is NOT a theme • Items close together (triangle) • No “negative space” • Clear focal point – Center or side • “Please Ask For Assistance” Label
• Displays must be Themed • No bust form or mannequins • No fabric under displays • Product height • Outrigger – 36” maximum – 8” minimum – 3 to 5 pieces total • Straight Rack Topper
– 20” maximum – No minimum – Fill entire shelf
• Centered on every shelf • Covered with label holder • See “How To” sheets for training information
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Merchandising Standards
Lifestyle
• Area formerly Seasonal/Non Seasonal • Expanded to multiple aisles/rows • Becomes Halloween and Holiday Shops • Not a New Goods Department • May have New Goods “anchors” – Lawn and Garden – BBQ – Summer Sports/Toys – Back to School • Create displays and support sections by theme • See “How To” sheets for training and shelf spacing information
Halloween
Gardening
BBQ
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• Like items together • Correct order for season – More than two rows “in the valley” – Follow map provided by visual team • Straight Racks on lowest height setting • Exceptions: – Dresses – Long Outerwear • Straight on drive aisle • No hand written size/category dividers • All tags facing out • Proper bar height on outriggers • Adjusted to fit category – Same height through category – Different bar height to separate categories • Outrigger shelf directly above bar Merchandising Standards – By letter (S-XL) – By number (2-20) • 4’ and under colorized not sized • Left to right
Textiles
• Categorize
• Size
• Colorize
• Light to dark • Left to right • Follow color chart • Signs on the drive aisles at the beginning of each category
• Must reflect the correct category
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Merchandising Standards
Shoes
• Maximum 5 shelves per side • Top angled • 4 Flat • Size label in magnetic holder • Centered on top shelf • One per section
• Size
• Adults – Left to Right • Children’s – Colorized not Sized
• Size
• Left to right • One size or range per section
• Colorize
• Light to dark • Top to bottom • Follow color chart
• Boots
• Clip with Hercules Clip • Hang on Accessory Bar • Sized • Colorized
Fixture Profile: Bottom shelf set in lowest hole, shelves spaced 6 holes apart (4 show between shelves), top shelf in top hole angled. NO MORE THAN (5) SHELVES PER FIXTURE. 25
Merchandising Standards
Accessories
• Keep like items together • Colorize
• Handbags (purses)
• Hercules clip on body of bag (not strap) • Do not use pant hangers
• Light to dark • Left to right • Smaller item on top to larger items on bottom • Pegged items over hung • Wire baskets for smaller items • Can be merchandised on: • Outrigger • Shoe Fixture (using accessory bars) • Lozier • End grids textiles
• Wallets • Hats • Scarves • Belts • Sunglasses • Cell Phone Accessories • Socks/Hosiery
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Merchandising Standards
Accessories – 4’ Sections Hats (wall): 4 Bars placed 6 holes apart Hats (floor fixture): 3 Bars placed 6 holes apart (1 st bar in top hole) Scarves (wall): 2 Bars placed 12 holes apart Scarves (floor fixture) 2 bars placed 12 holes apart (1 st bar in top hole)
Handbags (wall): 4 Bars placed 5, 6, and 8 holes apart Handbags (floor fixture): 3 Bars placed 5 and 6 holes apart
Use shelves and small grid baskets with bars for smaller items, group by type (hosiery, umbrellas, gloves, etc…)
Bagged items can be barred and pegged above shelves
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Merchandising Standards
Luggage
• Keep like items together • Merchandise vertically by 3’ to 4’ sections • Colorize light to dark, left to right • Smaller items on top to larger items on bottom • Keep shelving consistent across category • Hanging merchandise on peg hooks is always displayed above items on shelves • No merchandise placed on shelf below hanging items
• Suitcases • Backpacks
• Clip with Hercules clip on body not strap • Donated Reusable Shopping Bags • Clip with Hercules clip on body not strap • Accessories • Including:
– Scales – Locks – Luggage Tags
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Merchandising Standards
Luggage Basic Layout (4 sections per aisle)
Grid Basket w/dividers (small bags that won’t hang)
Shelved Computer Bags/ Carry ons (library style)
Pegged Bagged items or New Goods
Shelved Small Suitcases
Hanging Lunch Bags/ Computer Bags
Hanging Backpacks (alternative)
Drive aisle
Shelved Medium Suitcases
Shelved Large Suitcases
Hanging Lunch Bags/ Computer Bags
Hanging Backpacks
Sections can be duplicated for longer aisles. Additional shelves can be added to replace hanging items – flex with stock levels.
Fixture profile: First 4’: Bar 1: Place in on 2 nd hole from top with (6) pegs / Hang Bar 1: Place in 30 th hole below Bar 1 (20 holes up from basedeck) Second 4’: Shelf 1 : Place in 13 th hole from top add 14” Grid Basket w/dividers / Hang Bar 1: Place in 5 th hole below Shelf 1 / Hang Bar 2: Place in 14 th hole below Hang Bar 1 (20” holes up from basedeck) Third 4’: Shelf 1: Place in 13 th hole from top / Shelf 2: Place in 20 th hole below Shelf 1 (22 holes up from basedeck) Fourth 4’: Shelf 1: Place in 30 th hole from top (roughly ½ way down) 29
Merchandising Standards
Toys
• Cars/Trucks/Boats • Dolls • Stuffed Animals • Educational • Infant • Action Figures
•
Keep like items together •
For example: Cars and trucks together, dolls together, infant toys together, stuffed animals together, etc… • Separate puzzles from games • Merchandise vertically by 3’ to 4’ sections • Bagged sections before baskets and shelf sections • Use grid baskets with dividers to keep like items together • Keep shelving consistent across category • Keep smaller items towards the top and larger items towards the bottom • Pull all product forward on the shelves for visibility • Make neat rows • Avoid over stocking – “piling” • Hanging merchandise on peg hooks is always displayed above items on shelves
• Games • Puzzles • Playsets • Card Games
• Trading Cards
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Merchandising Standards
Toys – Aisle One – Bagged Toys – Basic Layout (4 Sections)
Bagged Toys (Smaller bags on top to larger bags on bottom)
Drive aisle
Sections can be duplicated for longer aisles or reduced for smaller departments.
Fixture Profile: All adjacent 4’ the same: Bar 1: Place in 2 nd hole from top / Bar 2: Place in 11 th hole below Bar 1 / Bar 3: Place in 13 th hole below Bar 2 / Bar 4: Place in 13 th hole below Bar 3 (14 holes up from basedeck) 31
Merchandising Standards
Toys – Aisle Two – Shelved Toys – Basic Layout (4 Sections)
Toys grouped by type – Use Grid Baskets w/dividers on each shelf (minimum of 3 per basket)
Toys grouped by type – Use Grid Baskets w/dividers on each shelf (minimum of 3 per basket)
Drive aisle
Toys grouped by type – Use Grid Baskets w/dividers on each shelf (minimum of 3 per basket)
Toys grouped by type – Use Grid Baskets w/dividers on each shelf (minimum of 3 per basket)
Sections can be duplicated for longer aisles or reduced for smaller departments.
Fixture Profile: All adjacent 4’ the same: Shelf 1: Place in 12 th hole from top add 14” Grid Basket w/dividers / Shelf 2: Place in 14 th hole below Shelf 1 add 14: Grid Basket w/dividers / Shelf 3: Place in 14 th hole below Shelf 2 add 14” Grid Basket w/dividers (14 holes up from basedeck) / Place 16” Grid Basket w/dividers on basedeck 32
Merchandising Standards Toys – Aisle Three – Stuffed Animals / Large Toys – Basic Layout (4 Sections)
Stuffed Animals in Grid Baskets
Large Toys (play kitchens, kids easels, large play house, activity centers)
Stuffed Animals in Grid Baskets
Drive aisle
Stuffed Animals in Grid Baskets
Stuffed Animals in Grid Baskets
Sections can be duplicated for longer aisles or reduced for smaller departments.
Fixture Profile: First and Second 4’: Shelf 1: Place in 12 th hole from top add 14” Grid Basket w/end dividers / Shelf 2: Place in 14 th hole below Shelf 1 add 14” Grid Basket with end dividers / Shelf 3: Place in 13 th hole below Shelf 2 add 14” Grid Basket with end dividers (15 holes up from basedeck) / Place 16” Grid Basket on basedeck Third and Fourth 4’: Shelf 1: Place in 30 th hole from top (roughly ½ way down) 33
Merchandising Standards
Toys – Aisle Four – Puzzles and Games – Basic Layout (4 Sections)
Bagged Puzzles/Games (Card Games/Game Pieces, etc…)
Boxed Puzzles
Boxed Games
Boxed Puzzles
Grid Basket w/dividers
Boxed Games
Drive aisle
Boxed Puzzles
Boxed Games
Boxed Games
Boxed Puzzles
Sections can be duplicated for longer aisles or reduced for smaller departments.
Fixture Profile: First 4’: Bar 1: Place in 2 nd hole from top / Shelf 1: place in 23 rd hole below Bar 1 add 14” Grid Basket w/dividers / Shelf 2: Place in 13 th hole below Shelf 1 (15 holes up from basedeck) Rest of Aisle: Shelf 1: Place in 13 th hole from top / Shelf 2: Place in 13 th hole below Shelf 1 / Shelf 3: Place in 13 th hole below Shelf 2 (15 holes up from basedeck) 34
Merchandising Standards
Sporting Goods • Balls • Bats • Helmets
•
Keep like items together •
For example: balls together, helmets together, etc…
•
Merchandise vertically by 3’ to 4’ sections • Bagged sections before baskets and shelf sections • Use grid baskets with dividers to keep like items together
•
Keep shelving consistent across category •
• Golf Clubs • Racquets • Biking Items
Keep smaller items towards the top and larger items towards the bottom
• Pull all product forward on the shelves for visibility • Make neat rows • Avoid over stocking – “piling” • Hanging merchandise on peg hooks is always displayed above items on shelves • No merchandise placed on shelf below hanging items
• Helmets, tire repair, tires, pedals, etc …
• Camping Items
• Coolers, sleeping bags, tents, canteens, etc…
• Work Out Items
• Yoga mats, weights, jump ropes, bands, etc…
• Water Items
• Floaties, swim fins, goggles, etc…
• Trophies • Roller Skates/Blades • Skis/Snowboards • Fishing Poles
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Merchandising Standards
Sporting Goods Basic Wall Layout (4 sections per aisle)
Pegged Items Small items grouped by type
Pegged Items
Pegged Bagged items or New Goods
Pegged Items Tennis Rackets
Grid Basket w/dividers Fitness items grouped by type
Grid Basket w/dividers Small items grouped by type
Drive aisle
Large items that require support Skis, Snowboards, etc…
Grid Basket w/dividers Helmets
Cleats
Grid Basket w/dividers Turned Wide Side Out
Free standing items Yoga mats, boxed items, etc…
Grid Basket w/dividers Roller Blades, Skates. Etc…
Grid Basket w/dividers Balls Grouped by type
Sections can be duplicated for longer wall presentations and adjusted/expanded for aisle presentations
Fixture Profile: (built from basedeck up) First 4’: 16” Grid Basket w/dividers on basedeck / Bar 1: Place in 25 th hole from basedeck / Bar 2: Place in 12 th hole above Bar 1 / Bar 3: Place in 12 th hole above Bar 2 / Bar 4: Place in 12 th hole above Bar 3 / Shelf 1 (walls only) place in 5 th hole from top Second 4’: 16” Grid Basket w/dividers on basedeck / Shelf 1: Place in 15 th hole above basedeck / Shelf 2” Place in 10 th hole above Shelf 1 add Grid Basket w/dividers / Bar 1: Place in 35 th hole above Shelf 2 / Shelf 3 (topper shelf): Place in 5 th hole from top (wall only) Third 4’: Shelf 1: Place in 20 th hole from basedeck add Grid Basket w/dividers/ Shelf 2: Place in 15 th hole above Shelf 1 add Grid Basket w/dividers / Bar 1: Place in 25 th hole above Shelf 2 / Shelf 3 (topper shelf): Place in 5 th hole from top (wall only) Fourth 4’: 16” Grid basket turned wide side out on basedeck / Sloped Hang Bar: Place in 16 th hole above basedeck / Bar 1: Place in 46 th hole above Sloped Hang Bar / Shelf 1 (topper shelf): Place in 5 th hole from top (wall only) 36
Merchandising Standards
Linens – Table Linens • Napkins • Napkin Rings
• Keep like items together • Separate categories with labeled dividers • Merchandise vertically by 3’ to 4’ sections • Colorize left to right • Hanging merchandise on peg hooks is always displayed above items on shelves • No merchandised placed on shelf below hanging items
• Pegged above napkins or placemats
• Placemats
• Hard or packaged placemats may be place on angled shelf with fencing above hanging
• Table Cloths
• Hang on wooden hangers • Hang at consistent length • Clearly write size/shape on back of price tag • Packaged items may be merchandised with packaged placemats
• Kitchen Towels • Kitchen Rugs • Aprons • Pot Holders
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Merchandising Standards
Linens – Table Linens – Basic Aisle Layout (4 Sections)
Angled Shelf (Packaged Table Cloths)
Angled Shelf (Packaged Table Cloths)
Angled Shelf (hard placemats)
Pegged Pot Holders, bagged items, etc…
Grid basket w/dividers Packaged Items
Napkins Hung
Table Cloths Hung
Table Cloths Hung
Placemats Hung
Aprons, Dish Towels, Kitchen Rugs, Etc… Hung
Drive aisle
Sections can be duplicated for longer aisles or reduced to one section of hanging table cloths for shared aisle.
Fixture profile: First 4’: Bar 1: Place in on 2 nd hole from top with (6) pegs / Shelf 1: Places in on 24 th hole below Bar 1 add 14” basket and (4) dividers / Hang bar: Place in 5 th hole below Shelf 1 (21 holes up from basedeck) Second 4’: Shelf 1 Place in 4 th hole from top, slanted with fencing / Hang Bar 1 : Place in 8 th hole below Shelf 1 / Hang bar 2: Place in 14 th hole below Bar 2 (26 holes up from basedeck) Third and Fourth 4’: Shelf 1: Place in 1 st hole from top, slanted with fencing / Hang bar 1: Place in 8 th hole below Shelf 1 (42 holes up from basedeck) 38
Merchandising Standards
Linens – Curtains • Curtain rings • Valances
• Keep like items together
• Separate categories with labeled black dividers • Merchandise vertically by 3’ to 4’ sections • Colorize Left to Right • Hang at consistent length to fill space • No empty space below hanging product • Hanging merchandise on peg hooks is always displayed above items on shelves • No merchandise placed on shelf below hanging items
• Hang horizontally on pant hangers
• Curtains
• Hang at constant length • Packaged items may be merchandised on shelf above Valances
• Curtain Rods
• Merchandise on shelf with fencing above curtains • Be sure rods are complete and safe – Taped closed where needed • Finials and Curtain Rod Holders • Pegged above Valances with Curtain Rings
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Merchandising Standards
Linens – Curtains – Basic Aisle Layout (4 Sections)
Pegged Packaged Curtains and bagged items
Angled Shelf (Curtain Rods - Blinds)
Packaged Items
Curtains Hung
Curtains Hung
Grid basket w/dividers Packaged Items
Curtains Hung
Valances Hung
Drive aisle
Sections can be duplicated for longer aisles or reduced to one section of hanging table cloths for shared aisle
Fixture profile: First 4’: Bar 1: Place in on 2 nd hole from top with (6) pegs / Shelf 1: Places in on 24 th hole below Bar 1 add 14” basket and (4) dividers / Hang bar: Place in 5 th hole below Shelf 1 (21 holes up from basedeck) Second 4’: Shelf 1 Place in 4 th hole from top, slanted with fencing / Hang Bar 1 : Place in 8 th hole below Shelf 1 / Hang bar 2: Place in 14 th hole below Bar 2 (26 holes up from basedeck) Third and Fourth 4’: Shelf 1: Place in 1 st hole from top, slanted with fencing / Hang bar 1: Place in 8 th hole below Shelf 1 (42 holes up from basedeck) 40
Merchandising Standards
Linens – Crafts and Notions • Craft items • Paint, rubber stamps, yarn, knitting
• Keep like items together
• Use multiple baskets with dividers • Use bin shelves with dividers for smaller items • Merchandise vertically by 3’ to 4’ sections • Keep shelving consistent across category • Hanging merchandise on peg hooks is always displayed above items on shelves • No merchandise placed on shelf below hanging items
needles, crochet hooks, craft kits, paper punches, crayons, chalk, etc…
• Notions
• Scissors, needles, thread, patterns, buttons, etc…
• Fabric
• Rolled or hung – Choose one
– Length in yards clearly written on the back of each tag
• Electrics
• Sewing machines and Irons
• Ironing boards
• Add linen bar and fencing/Grid Basket turned wide side out
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Merchandising Standards Linens – Aisle One - Crafts and Notions – Bagged Items Basic Layout (4 Sections)
Pegged New Goods or Pegged Items
Bagged Items
Bin Shelf w/dividers (scissors, knitting needles, anything small not bagged)
Drive aisle
Grid Basket w/dividers
Grid Baskets w/dividers (Larger items that can not be bagged)
Grid Basket w/dividers
Sections can be duplicated for longer aisles
Fixture profile: First, and Second 4’: Bar 1 place in 2 nd hole from top / Bar 2 place in 11 th hole below Bar 1 / Bin Shelf w/dividers: Place in 13 th hole below Bar 2 / Shelf 1: Place in 14 th hole below Bin Shelf (12 holes up from base deck) add Grid Basket w/dividers Third and Fourth 4’: Bar 2 place in 2 nd hole from top /Bar 2 place in 11 th hole below Bar 1/ Bar 3: Place in 13 th hole below Bar 2 (27 holes up from basedeck) add Grid Basket with dividers basedeck
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Merchandising Standards Linens – Aisle Two - Crafts and Notions – Fabric, Electrics, Ironing Boards Basic Layout (4 Sections per aisle)
Pegged Items (Clothespins, ironing board covers, etc…)
Grid Baskets Top to Bottom (fabric rolled and colorized light on top to dark on bottom)
Shelved Irons, hand steamer, sewing machines, surgers, etc….
Shelved Kits, boxed items, sewing boxes (grouped by type)
Linen bar and Grid Basket turned wide side out Ironing boards
Drive aisle
Fixture profile: First 4’: Shelf 1: Place in 13 th hole from top add Grid Basket with dividers / Shelf 2: Place in 14 th hole below Shelf 1 add Grid Basket with dividers / Shelf 3: Place in 15 th hole below Shelf 2 (12 holes up from basedeck) add Grid Basket with dividers / Place Grid Basket with dividers on basedeck Second and Third 4’: Shelf 1: Place in 13 th hole from top / Shelf 2: Place in 11 th hole below Shelf 1 / Shelf 3: Place in 15 th hole below Shelf 2 (15 holes up from basedeck) Fourth 4’: Bar 1: Place in 2 nd hole down from top / Bar 2: Place in 9 th hole below Bar 1 / Hang Bar: Place in 25 th hole below bar 2 (15 holes up from basedeck) add 16” Grid basket turned wide side out Sections can be duplicated for longer aisles 43
Merchandising Standards
Linens – Bath and Beauty • Soap • Toiletries (unopened) • Cosmetics
• Merchandise vertically by 3’ to 4’ sections • Colorize left to right • Start with pegged sections for new goods/bagged items • Keep shelving consistent across category • Hanging merchandise on peg hooks is always displayed above items on shelves • No merchandise placed on shelf below hanging items
• Brushes/Combs • Manicure Items • Medical items
• Bandages, pill cups, etc…
• Electrics
• Hair dryers, curling irons, humidifiers, foot baths, scales, etc…
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Merchandising Standards
Linens – Bath and Beauty – Basic Layout (4 Sections per aisle)
Pegged Curling Irons, Flat Irons, Blow Dryers
Pegged Medical Items
Shelved Bath and Beauty Items
Pegged New Goods or Bagged Items
Grid Basket w/dividers Items that cannot hang
Grid Basket w/dividers MedicaidItems that cannot hang
Shelved Bath and Beauty Items
Shelved Hair appliances
Drive aisle
Bath Electrics Humidifiers, Foot Baths
Grid Basket w/dividers Items that cannot hang
Shelved scales
Bath Electrics
Fixture profile: First 4’: Bar 1” Place in 2 nd hole from top / Bar 2: Place in 9 th hole below Bar 1 / Bar 3: Place in 11 th hole below Bar 2 / Bar 4: Place in 12 th hole below Bar 3 (19 holes up from basedeck) add 16” Grid Basket w/dividers. Second 4’: Bar 1: Place in 2 nd hole from top / Shelf 1: Place in 32 nd hole below Bar 1 add Grid Basket w/dividers / Shelf 2: Place in 10 th hole below Shelf 1 (10 holes up from base deck) Third4: Shelf 1: Placed in 10 th hole from top / Shelf 2: Place in 10 th hole below Shelf 1 / Shelf 3: Place in 10 th hole below Shelf 2 / Shelf 4: Place in 13 th hole below shelf 3 (10 holed up from basedeck) Fourth 4’: ’: Bar 1: Place in 2 nd hole from top / Shelf 1: Place in 32 nd hole below Bar 1 add Grid Basket w/dividers / Shelf 2: Place in 10 th hole below Shelf 1 (10 holes up from base deck) Sections can be duplicated for longer aisles 45
Merchandising Standards
Linens – Bath Linens • Towels
• Merchandise vertically by 3’ to 4’ sections • Colorize left to right • Keep shelving consistent across category • Hanging merchandise on peg hooks is always displayed above items on shelves • No merchandise placed on shelf below hanging items
• Washcloths, hand towels and bath towels • Bath Mats/Rugs • Shower Curtains • Shower Curtain Rings • Accessories • Soap Dishes, Lotion/Soap Dispensers, Tissue Boxes, Waste Baskets, Shower Caddies, Toilet Paper Holders, Hand Towel Holders
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Merchandising Standards Linens – Bath Linens – Basic Layout (4 Sections per aisle facing each other)
Shelved Bath Accessories
Pegged/Bagged Items
Pegged/Bagged Items
Pegged Shower Caddies
Shelved Bath Accessories
Hanging Wash Cloths/ Hand Towels
Linen bar and Grid Basket turned side side out Crutches, Canes, Walkers, etc…
Hanging Shower curtains, Bath Rugs
Hanging Bath Towel
Shelved Towel Holders, Toilet Paper Holder, etc…
Drive aisle
Sections can be duplicated for longer aisles.
Fixture profile: First 4’: Shelf 1: Place in 7 th hole from top / Hang Bar: Place in 3 rd hole below Shelf 1 Second4”: Shelf 1: Place in 7 th hole down fro top / Hang Bar 1: Place in 3 rd hole down from Shelf 1 / Hang Bar 2: Place in 14 th hole below Hang Bar 1 (28 holes up from base) Third 4’: Bar 1: Place in 2 nd hole from top / Shelf 1: Place in 33 rd hole below Bar 1 (20 holed up from basedeck) Fourth4: Bar 1: Place in 2 nd hole down from top / Bar 2: Place in 9 th hole below Bar 1 / Hang Bar: Place in 25 th hole below bar 2 (15 holes up from basedeck) add 16” Grid basket turned wide side out 47
Merchandising Standards
Linens – Bed Linens • Sheets • Separate flat from fitted – Flat hung over fitted • Pillow cases
• Keep like items together
• Separate categories with labeled black dividers • Sized by bed size • Merchandise vertically by 3’ to 4’ sections • Colorize left to right • Hang product at consistent length to fill space • No empty space below hanging product • Use consistent hanger per category • Hanging merchandise on peg hooks is always displayed above items on shelves • No merchandise placed on shelf below hanging items
• Merchandise in separate 4’ section – Triple hung • Hang on pant hangers • Blankets/Quilts/Duvets • Comforters • Accessories • Pillows • Sets • Packaged items placed on shelves in one section. • Hung sets together on one hanger – Merchandised below packaged
48
Merchandising Standards
Linens – Bed Linens – Basic Layout (4 Sections per aisle) Floor Lozier
Aisle one - Sheets
Hanging Pillow Cases
Angled Shelf Packaged Sheets
Hanging Flat Sheets
Hanging Flat Sheets
Hanging Pillow Cases
Hanging Pillow Cases
Hanging Fitted Sheets
Hanging Fitted Sheets
Hanging Pillow Cases
Drive aisle
Hanging Pillow Cases
Aisle Two – Blankets - Comforters
Shelved Bedding Sets
Hanging Comforters
Hanging Blankets / Duvets
Hanging Comforters
Hanging Throws
Drive aisle
Sections can be duplicated for longer aisles. Shorter aisles can reduce number of sections for hanging sheets and/or comforters (see fixture profile on next page for spacing) 49
Merchandising Standards
Linens – Bed Linens – Basic Layout (4 Sections per aisle) Floor Lozier
Aisle Three – Bedding Accessories & Decorator Pillows
Shelved Decorator Pillows Small
Shelved Decorator Pillows or New Goods Bed Pillows Shelved Decorator Pillows or New Goods Bed Pillows Shelved Decorator Pillows or New Goods Bed Pillows
Hanging Shams
Shelved Decorator Pillows Medium Shelved Decorator Pillows Large
Hanging Shams
Drive aisle
Hanging Bed Skirts
Sections can be duplicated for longer aisles. Shorter aisles can reduce number of sections for hanging sheets and/or comforters. Fixture profile (build from basedeck up): Pillows: Grid Basket w/dividers on basedeck / Shelf 1: Place in 23 rd hole above basedeck add Grid Basket w/dividers / Shelf 2: Place in 23 rd hole above Shelf 1 add Grid Basket w/dividers / Shelf 3: Place in 22 nd hole above Shelf 2 Pillow Cases/Sheets/Bedding Accessories: Hang Bar 1: Place in 22 nd hole above basedeck / Hang Bar 2: Place in 24 th hole above Hang Bar 1 / Hang Bar 3: Place in 15 th hole above Hang Bar 2 / Shelf 1: Place in 5 th hole above Hang Bar 3 Comforters: Hang Bar 1: Place in 60 th hole from basedeck / Shelf 1: Place in 5 th hole above Hang Bar 1 Blankets/Throws/Shelved: Hang Bar 1: Place in 42 nd hole from basedeck / Shelf 1: Place in 5 th hole above Hang Bar 1 add Grid Basket w/dividers / Shelf 2 Place in 24 th hole above Shelf 1 50
Merchandising Standards
Linens – Bed Linens – Basic Layout (9 Sections) Wall Lozier
Shelved packaged bedding
Shelved Decorator Pillows Small
Pillow Cases
Comforters
Blankets/ Throws
Shelved Decorator Pillows Medium
Sheets
Drive aisle
Shelved Decorator Pillows Large
Bedding Accessories
Sections can be duplicated for longer presentations. Shorter presentations can reduce number of sections for hanging sheets and/or comforters. Fixture profile (build from basedeck up): Pillows: Grid Basket w/dividers on basedeck / Shelf 1: Place in 23 rd hole above basedeck add Grid Basket w/dividers / Shelf 2: Place in 23 rd hole above Shelf 1 add Grid Basket w/dividers / Shelf 3: Place in 22 nd hole above Shelf 2 Pillow Cases/Sheets/Bedding Accessories: Hang Bar 1: Place in 22 nd hole above basedeck / Hang Bar 2: Place in 24 th hole above Hang Bar 1 / Hang Bar 3: Place in 15 th hole above Hang Bar 2 / Shelf 1: Place in 5 th hole above Hang Bar 3 Comforters: Hang Bar 1: Place in 60 th hole from basedeck / Shelf 1: Place in 5 th hole above Hang Bar 1 Blankets/Throws/Shelved: Hang Bar 1: Place in 42 nd hole from basedeck / Shelf 1: Place in 5 th hole above Hang Bar 1 add Grid Basket w/dividers / Shelf 2 Place in 24 th hole above Shelf 1 51
Merchandising Standards
Linens – Rugs • Area Rugs • Runners • Mats
• Keep like items together • May be merchandised on Rug Fixture (if available) • Merchandise near Furniture • Adjust the shelves to fit the product • Use Linen Bars to keep larger rugs secure • Hanging merchandise on peg hooks is always displayed above items on shelves • No merchandise placed on shelf below hanging items
52
Merchandising Standards
Linens/Wares – Home Organization • Hangers • Closet organizers
• Keep like items together • Merchandise vertically by 3’ to 4’ sections • Adjust the shelves to fit the product • Keep shelving consistent as much as possible • Hanging merchandise on peg hooks is always displayed above items on shelves • No merchandise placed on shelf below hanging items
• Neatly banded and merchandised “flip style” in baskets with dividers
• Storage Containers
• Smaller on the top to larger on the bottom • Does not mater what material the containers are made of • May be merchandised on angled shelf with fencing shelved items • May be pegged above hanging or shelved items
• Wall hooks
*These items may be tagged as wares but are merchandised within the Linen department
53
Merchandising Standards
Linens – Home Organization– Basic Layout (4 Sections)
Pegged Bagged Items
Shelved Large Bins/Drawers
Grid Basket w/dividers Closet Organizers
Shelved Small Bins
Hanging Hangers
Grid Basket w/dividers Closet Organizers
Shelved Medium bins
Drive aisle
Shelved Large Bins/Drawers
Hanging Hangers
Shelved Medium Bins
Hanging Belt Hangers, Scarf Hangers
Hanging Hangers
Sections can be duplicated for longer aisles.
Fixture profile: First 4: Bar 1: Place in 2 nd hole from the top / Hang Bar 1 :Place in 11 th hole from Bar 1 / Hang Bar 2: Place in 10 th hole below Hang Bar 1 / Hang Bar 3 Place in 10 th hole below Hang Bar 2 Second 4’: Shelf 1: Place in 11 th hole from top add Grid Basket with dividers / Shelf 2: Place in 11 th hole below Shelf 1 add Grid Basket w/dividers / Hang Bar 1: Place in 4 th hole below Shelf 2 Third 4’: Shelf 1: Place in 11 th hole from top / Shelf 2: Place in 11 th hole below Shelf 1 / Shelf 3: Place in 16 th hole below Shelf 2 (16 holes up from basedeck) Fourth 4’: Shelf 1: Place in 20 th hole down from top 54
Merchandising Standards
Linens/Wares – Cleaning Supplies • Cleansers • Dish soap, laundry soap, etc…
• Keep like items together • Merchandise vertically by 3’ to 4’ sections • Use bin shelf for smaller items • • Keep shelving consistent across category •
Use grid baskets with dividers to keep like items together
• Scrub Brushes • Dish Strainers • Paper Towel Holders • Mops • Brooms • Laundry Baskets • Laundry Hampers • Trash Cans • Can include; • Vacuums • Steam cleaners • Steam Mops
Keep smaller items towards the top and larger items towards the bottom
• Pull all product forward on the shelves for visibility • Make neat rows • Hanging merchandise on peg hooks is always displayed above items on shelves • No merchandise placed on shelf below hanging items
*These items may be tagged as wares but are merchandised within the Linen department 55
Merchandising Standards
Linens – Cleaning Supplies – Basic Layout (4 Sections)
Pegged Vacuum Cleaners Bags, etc….
Shelved Paper Towel Holders
Pegged Items New Goods or Bagged Items
Pegged Bagged Items
Shelved Cutlery Holders
Shelved House Hold Cleaners (Hazmat Approved)
Shelved Vacuum Cleaners Carpet Cleaners
Shelved Dish Strainers
Drive aisle
Shelved Laundry Baskets/Hampers
Shelved Buckets/Trash Cans
Sections can be duplicated for longer aisles.
Fixture profile: First 4: Bar 1: Place in 2 nd hole from top / Bar 2: Place in 6 th hole below Bar 1 / Bar 3: Place in 8 th hole below Bar 2 / Bar 4: Place in 13 th hole below Bar 3 (26 holes up from basedeck) add Grid Basket w/dividers. Second 4’: Bar 1: Place in 2 nd hole from top / Shelf 1 Place in 9 th hole below Bar 1 / Shelf 2: Place in 11 th hole below Shelf 1 / Shelf 3: Place in 16 th hole below Shelf 2 (16 holes up from basedeck) Third 4’: Shelf 1 Place in 11 th hole from top / Shelf 2: Place in 11 th hole below Shelf 1 / Shelf 3: Place in 16 th hole below Shelf 2 (16 holes up from basedeck) Fourth 4’ Bar 1: Place in 2 nd hole from top 56
Merchandising Standards Wares separates into three areas Decor • Art • Frames • Knick Knacks – Decorative Boxes • Candles/Candle Holders • Gardening • Vases/Floral • Baskets Home
Table • Drinkware • Dishware • Serveware • Pots and Pans (Cookware) • Bakeware • Kitchen Electrics • Food Storage
• Office Supplies • Party Supplies • Tools • Home Improvement • Pets
All categories are merchandised adjacent to each other by area in the Wares Department.
57
Merchandising Standards
Wares - Drinkware • Mugs
• Merchandise vertically by 3’ to 4’ sections • Keep shelving consistent across sub-category • Pull all product forward on the shelves for visibility • Make neat rows • Colorize where possible • Hanging merchandise on peg hooks is always displayed above items on shelves • No merchandise placed on shelf below hanging items
• Pegged items over shelf • Matching Mugs Together • Travel Mugs bottom Shelf • Should not exceed 4’ • Juice glasses on top • Regular glasses in the middle • Tall glasses on bottom • Cordial/Shot Glasses on Top • Martini Glasses • Wine Glasses • Champagne glasses
• Glasses
• Barware
• Bar Accessories • Cork Screws • Coasters • Wine Racks
58
Merchandising Standards
Wares - Drinkware Basic Layout (4 sections per aisle)
Pegged Bagged Bar Accessories Bin shelf w/dividers (Coasters, Ashtrays,etc…) Shelved Bar Accessories (Ice buckets, Tool sets, etc…)
Shelved Small Bar Glasses (shot glasses)
Shelved Medium Drinking Glasses (water) Shelved Small Drinking Glasses (juice) Shelved Medium Drinking Glasses (water)
Pegged Mugs 7 across – 6 down
Shelved Medium Bar Glasses (Martini/Margarita)
Drive aisle
Shelved Medium Bar Glasses (Wine)
Shelved Decanters
Shelved Travel Mugs/ Water Bottles
Shelved Large Drinking Glasses
Shelved Tall Bar Glasses (Champagne Flutes)
Shelved Wine Racks
Sections can be duplicated for longer aisles.
Fixture Profile: First 4’: Peg 7 across, 6 down travel mugs below. Second and Third 4’ : Shelf 1: Placed in 6 th hole from top / Shelf 2: Placed in 8 th hole below shelf 1/ Shelf 3: Placed in 8 th hole below shelf 2 / Shelf 4: Placed in 8 th hole below shelf 3 / Shelf 5: Placed in 9 th hole below shelf 3. B Fourth 4’: Shelf 1: Placed in 6 th hole from top / Shelf 2: Placed in 11 th hole below shelf 1 / Shelf 3: Placed in 11 th hole below shelf 2 / Shelf 4: Placed in 11 th hole below shelf 3 59
Merchandising Standards
Wares - Dishware • Bowls • Small on top • Larger on bottom
• Merchandise vertically by 3’ to 4’ sections • Keep shelving consistent across category • Pull all product forward on the shelves for visibility • Make neat rows • Colorize where possible • Top shelf for full dish sets or displays
• No mixing or serving bows
• Plates
• Small on top • Larger on bottom
• Dish Sets
• Keep sets together as much as possible • Only keep in box if complete • Loose sets above boxed • Combine with glassware and Serveware for top shelf displays • See How To sheet for training information
60
Merchandising Standards
Wares - Dinnerware Basic Layout (4 sections per aisle)
Dishware display
Small Bowls / Cereal, Fruit
Drive aisle
Small Plates/Saucers
Medium Plates/Salad
Large Plates/Dinner
Large Plates/Dinner
Sections can be duplicated for longer aisles.
Fixture Profile: Shelf 1: Placed in 15 th hole from top (for display set) / Shelf 2: Placed in 8 th hole below Shelf 1 / Shelf 3: Placed in 8 th hole below Shelf 2 / Shelf 4: Placed in 8 th hole below Shelf 3 / Shelf 4: Placed in 8 th hole below shelf 3
61
Merchandising Standards
• Keep like items together
Wares - Serveware • Cutlery
• Use category shelf labels • Merchandise vertically by 3’ to 4’ sections • Keep shelving consistent across category • Smaller items towards the top • Larger items on the bottom • Pull all product forward on the shelves for visibility • Make neat rows • Colorize where possible
• Knives, Spoons, and Forks • Salt and Pepper Shakers
• Sugar Bowls • Gravy Boats • Napkin Holders • Serving Bowls • Platters • Cake plates • Punch Bowls
62
Merchandising Standards
Wares - Serveware Basic Layout (4 sections per aisle)
Small Serveware items grouped by type (Gravy boats, Napkin Holders, Single Sugar/Creamers, Candy Dishes, etc…)
Bagged Silverware and small serveware items (salt and pepper, sugar/creamers, etc…)
Small Serving Dishes (Relish trays, Divided Dishes, etc…) Small Serving Dishes (Relish trays, Divided Dishes, etc…)
Drive aisle
Serving Trays
Large Serving Dishes (Bowls, Soup Tureens, etc…)
Bin shelf with dividers
Cake Stands and Punch Bowls
Sections can be duplicated for longer aisles.
Fixture Profile: 1st 4 ‘: Bar 1: Place in 2 nd hole from top / Bars 2-5: Place 11 holes apart. Bin shelf with dividers: Placed in 16 th hole below Bar 5 Rest of Row: Shelf 1: Place in hole 9 from top / Shelf 2: Place in 8 th hole below Shelf 1 / Shelf 3: Place in 8 th hole below Shelf 2 / Shelf 4: Place in 8 th hole below Shelf 3 / Shelf 5: Place in 8 th hole below shelf 4 (11 holes up from basedeck) 63
Merchandising Standards
Wares – Cookware • Pots • Stock Pots • Pressure Cookers • Pans • Frying Pans • Griddles • Lids • Utensils • Spatulas
• Keep like items together
• Use category shelf labels • Keep lid with pot/pan where possible • Merchandise vertically by 3’ to 4’ sections • Merchandise knife blocks and cutting boards under utensils • Use basket and dividers for loose lids • Keep shelving consistent across category • Smaller items towards the top • Larger items on the bottom • Pull all product forward on the shelves for visibility • Make neat rows
• Serving Spoons • Kitchen Knives
• Knife Blocks • Cutting Boards • Colanders
64
Merchandising Standards
Wares - Cookware Basic Layout (4 sections per aisle)
Bagged Utensils
Pegged Pans
Small Pots
Small Pots
Bagged Utensils
Drive aisle
Pegged Pans
Medium Pots
Bin shelf with dividers Cutting Boards/Trivets
Medium Pots
Large Pots
Grid Basket w/dividers for Pot/Pan Lids
Knife Blocks
Sections can be duplicated for longer aisles.
Fixture Profile: First and 2 nd 4’: Bar 1: Place in second hole from top / Bar 2: Place in 17 th holes below Bar 1 / Shelf One: Place in 21 st hole below Bar Two (14 holes up from basedeck) / Grid Basket with dividers placed on Basedeck 3 rd 4’: Shelf 1: Placed in 9 th hole from top / Shelf 2: Place in 9 th hole below Shelf 1 / Shelf 3: Placed in 11 th hole below Shelf 2 / Shelf 4: Place in 10 th hole below Shelf 3 (14 holes up from basedeck). Last 4’: Bar 1: Placed in 2 nd hole from top / Bar 2: Place in 11 th hole below Bar 1 / Bar 3: Place in 13 th hole below Bar 2 / Bin Shelf with dividers: Placed in 10 th hole below Bar 2 / Shelf One placed in 8 th hole below Bin Shelf (7 holes up from basedeck). 65
Merchandising Standards
Wares – Bakeware
• Keep like items together
• Measuring Cups/Spoons • Cake Decorating Supplies • Rolling Pins • Mixing Bowls • All materials • Cookie Sheets • Cake Pans • Metal and Glass • Muffin Tins • Casserole dishes • Pyrex, etc… • Salad Molds • Trivets
• Use category shelf labels • Merchandise vertically by 3’ to 4’ sections • Pegged items above shelved • Keep shelving consistent across category • Smaller items towards the top • Larger items on the bottom • Pull all product forward on the shelves for visibility • Make neat rows
66
Merchandising Standards
Wares - Bakeware Basic Layout (4 sections per aisle)
Bagged Bakeware Items
Bagged Bakeware Items (measuring cups, measuring spoons, cake decorating items, cookie cutters, etc…)
Small Bakeware items
Small Baking Dishes (grouped by type)
Grid Basket w/dividers
Drive aisle
Medium Baking Dishes (grouped by type)
Grid Basket w/dividers
Large Baking Dishes (grouped by type)
Grid Basket w/dividers
Boxed Bakeware items/kits
Mixing Bowls
Sections can be duplicated for longer aisles.
Fixture Profile: First 4’: Bar 1: Place in second hole from top / Bar 2: Place in 11 th hole below Bar 1 / Bar 3: Place in 11 th hole below Bar 2 / Bar three: Place in 11 th hole below Bar 2 / Bar 4: Place in 13 th hole below Bar 3 (16 holes up from base deck) / Grid Basket with dividers on basedeck. Second 4’: Bar 1: Place in 2 nd hole from top / Shelf 1: Place in 23 rd hole below Bar 1 / Grid Basket placed on Shelf 1 / Shelf 2: Place in 13 th hole below Shelf 2 (16 holes from basedeck) Grid Basket with dividers on Shelf Third and Fourth 4’: Shelf 1: Place in 7 th hole from top / Shelf 2: Place in 11 th hole below Shelf 1 / Shelf 3: Place in 11 th hole below Shelf 2 / Shelf 4: Place in 10 th hole below Shelf 3 (13 holes up from basedeck) 67
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