Dechra Brand Guidelines

DECHRA SPECIFIC BRAND GUIDELINES

DECHRA SPECIFIC BRAND GUIDELINES

PRIMARY LOGO

X

SPECIFIC PACKAGING LOGO The Logo is the signature of our visual identity. Use the phrase Veterinary Pet Nutrition either as part of the logo or as a separate line (see p21). PRIMARY For use on lighter backgrounds and packaging or when the darker Logo is not appropriate. INVERTED For use on darker backgrounds, such as front covers to documents and advertising. MONO Black and white print only. MINIMUM SIZE 20mm is the smallest the Logo may be displayed for print. For Web/UI this is 120 pixels wide.

SPECIFIC CLEAR SPACE Clear space is defined as the specified area of empty space surrounding official Logo. Clear space requirements must be observed in all circumstances. LOGO CLEAR-SPACE The clear space around our Logo should be a minimum of the ‘S’ of the SPECIFIC text where The clear space also applies to the edge of any item on which the Logo is used, including printed material, clothing and products.

INVERTED LOGO

X

7

6