Dechra Brand Guidelines

DECHRA SPECIFIC BRAND GUIDELINES

DECHRA SPECIFIC BRAND GUIDELINES

PRIMARY LOGO

PRIMARY LOGO

DECHRA LOGO

SPECIFIC DO & DON’T

Dechra is an international specialist veterinary pharmaceuticals business with expertise in the development, manufacturing, sales and marketing of high quality products exclusively for veterinarians worldwide. The Dechra logo should only be used for NON- OWNER collateral and vet materials. PRIMARY For use on lighter backgrounds and packaging or when the darker Logo is not appropriate. MINIMUM SIZE 15mm is the smallest the Logo may be displayed for print (10mm without the strap-line). For Web/ UI this is 120 pixels wide (80 pixels without the strap-line).

MINIMUM SIZE

The Logo must ALWAYS be reproduced using the original vector artwork and must not be manipulated in any way.

PRINT (15mm) wide - (10mm) without strap-line.

Examples of things that you should NEVER do: - Stretch the Logo - Squash the Logo - Change alignment of the typography - Create a multi-coloured Logo - Change scale of icon and typography - Use drop shadow on the Logo

WEB (120 pixels) wide - (80 pixels) without strap-line.

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