Dechra Brand Guidelines

Logo grid Always place the logo with the utmost care and precision. A little craftsmanship will show our attention to detail and reflect the high standards we are trying to achieve.

As a size/scale guide, use the width of the dog in the category logo to determine how big the Dechra logo should be, see below. The logo should not be used without the category positioning line “For every unique animal”.

For every unique animal

For every unique animal

For every unique animal

The typeface for the category positioning line is always set in Helvetica Neue Regular.

As a guide, use the cat silhouette to determine the clear space that should be given to the logo.

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