2000 Best Practices Study
B. Growth in Profitability (% change from prior year)
Average +25% Profit +25% Growth
Net Revenues (Total) Compensation Expense Selling Expense Operating Expense Administrative Expense
3.6% 6.8% -0.5% 3.2% -0.3% -4.6% -9.5%
4.4% 11.4% 0.0% 0.2% 3.5% 16.3% 30.9%
14.6% 4.7% 6.3% 20.6% 4.1% 12.2% 12.2%
Pre-Tax Profit
Operating Pre-tax Profit
Growth in Pre-Tax Profit
Growth in Net Revenues
20.0%
10.0% 12.0% 14.0% 16.0%
15.0%
10.0%
0.0% 2.0% 4.0% 6.0% 8.0%
5.0%
0.0%
-5.0%
Average
+25% Profit
+25% Growth
Average
+25% Profit
+25% Growth
Analysis of Agencies with Revenues Between $500,000 and $1,250,000
38 of 113
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