2000 Best Practices Study

B. Growth in Profitability (% change from prior year)

Average +25% Profit +25% Growth

Net Revenues (Total) Compensation Expense Selling Expense Operating Expense Administrative Expense

3.6% 6.8% -0.5% 3.2% -0.3% -4.6% -9.5%

4.4% 11.4% 0.0% 0.2% 3.5% 16.3% 30.9%

14.6% 4.7% 6.3% 20.6% 4.1% 12.2% 12.2%

Pre-Tax Profit

Operating Pre-tax Profit

Growth in Pre-Tax Profit

Growth in Net Revenues

20.0%

10.0% 12.0% 14.0% 16.0%

15.0%

10.0%

0.0% 2.0% 4.0% 6.0% 8.0%

5.0%

0.0%

-5.0%

Average

+25% Profit

+25% Growth

Average

+25% Profit

+25% Growth

Analysis of Agencies with Revenues Between $500,000 and $1,250,000

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