2000 Best Practices Study
B. Growth in Profitability (% change from prior year)
Average +25% Profit +25% Growth
Net Revenues (Total) Compensation Expense Selling Expense Operating Expense Administrative Expense
7.2% 7.9% 5.6% 3.7%
13.7% 15.7% 24.3% 2.7% 39.2% 11.6%
21.1% 20.4% 19.1% 8.2% -6.4% 48.4% 29.8%
-0.3% -13.5%
Pre-Tax Profit
20.5% 17.0%
Operating Pre-tax Profit
Growth in Pre-Tax Profit
Growth in Net Revenues
10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0% 5.0%
0.0%
Average
+25% Profit
+25% Growth
Average
+25% Profit
+25% Growth
Analysis of Agencies with Revenues Between $1,250,000 and $2,500,000
54 of 113
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