2000 Best Practices Study

B. Growth in Profitability (% change from prior year)

Average +25% Profit +25% Growth

Net Revenues (Total) Compensation Expense Selling Expense Operating Expense Administrative Expense

8.9% 9.6% 8.9% -0.2%

6.3% 7.3%

19.5% 21.0% 8.9% 5.3% 21.0% 9.2%

16.5% 3.5%

-5.4% -18.2% -16.9%

Pre-Tax Profit

16.3%

1.0%

4.3% -10.2%

Operating Pre-tax Profit

Growth in Pre-Tax Profit

Growth in Net Revenues

25.0%

10.0% 12.0% 14.0% 16.0% 18.0% 20.0%

20.0%

15.0%

10.0%

0.0% 2.0% 4.0% 6.0% 8.0%

5.0%

0.0%

Average

+25% Profit

+25% Growth

Average

+25% Profit

+25% Growth

Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000

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