2000 Best Practices Study

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B. Growth in Profitability (% change from prior year)

Average +25% Profit +25% Growth

Net Revenues (Total) Compensation Expense Selling Expense Operating Expense Administrative Expense

9.1% 8.7% 2.6% 7.9% -1.2% 10.7% 10.5%

7.8% 4.0% -6.2% 11.0% -0.8% 17.6%

17.1% 17.1% 9.2% 10.7% 2.1% 8.5% -2.8%

Pre-Tax Profit

Operating Pre-tax Profit

* - Insufficient Data

Growth in Pre-Tax Profit

Growth in Net Revenues

10.0% 12.0% 14.0% 16.0% 18.0%

0.0% 2.0% 4.0% 6.0% 8.0%

Average

+25% Profit

+25% Growth

Average

+25% Profit

+25% Growth

Analysis of Agencies with Revenues Between $5,000,000 and $10,000,000

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