Powers Whiskey

page 6

Issue 1791, May 2019 www.PowersWhiskey.com

PowersWhiskeyNI

POWERS. WHAT’S BEHIND THE NAME?

There

were

several

disastrous

fires

which

led Lane deciding to establish an internal fire brigade. The Fire of February 1st 1859 destroyed much of the distillery, in particular most of the still house. This was disastrous at the time but important in the modernization of operations as it was rebuilt. to the management at John’s

The founder of the firm John Power & Son , was James Power . He owned the Coaching Inn at John’s Lane and began distilling on his premises in 1791 . He was succeeded in the business by his son John , and in 1821 John’s son James , joined the firm after which it was known as ‘John Power & Son’ .

WHITE & GOLD The gold sheen was achieved by the printers grinding down bronze, a highly expensive way of printing, but only the best would do.

The distilleries were miniature towns self su cient with their own craftsmen.

POWERS WERE ONE OF THE FIRST OF THE DUBLIN DISTILLERIES TO BOTTLE THEIR OWN WHISKEY IN HOUSE . PRIOR TO THAT THEYWOULD HAVE SOLD THEIR SPIRIT IN BULK TO MERCHANTS AND PUBLICANS WHO WOULD HAVE BOTTLED IT USING LABELS SUPPLIED BY THE DISTILLERY . IN 1886 POWERS DEVELOPED THEIR ‘GOLD LABEL’ WHICH ONLYWENT ON WHISKEY BOTTLED IN HOUSE BY THE FIRM, THIRD PARTY BOTTLING’S USED A WHITE LABEL TO DISTINGUISH THEM. THIS LED TO POWER’S WHISKEY BEING KNOWN AS ‘GOLD LABEL’.

did you know powers invented the miniature bottle? Powers invented the miniature ‘Baby Power’ in 1889 when it was first bottled in the Power’s premises in Drury Street in Dublin.

Three Swallow

age statement

logo is an

signifying the standard 7 year old whiskey