BVA_NUDGE_2018

Applications

L’auteur Torben Emmerling est le fondateur et associé principal d’Affective Advisory. Chercheur en sciences du comportement, il a plus de dix ans d’expérience de la relation client et de la gestion de projet. Torben Emmerling est titulaire d’un master (MSc) en sciences du comportement de la London School of Economics, d’un master (MLitt) en commerce international avec spécialisation en conception de scénario et en stratégie de l’université de St Andrews et d’un diplôme (BA) en commerce et économie avec spécialisation en gestion financière de l’université de Bâle. Bibliographie Ariely, D., & Jones, S. (2008). Predictably irrational . New York: Harper Collins. Baumeister, R. F., Bratslavsky, E., Muraven, M., & Tice, D. M. (1998). Ego depletion: is the active self a limited resource? Journal of personality and social psychology , 74 (5), 1252. Bragdon, T. (2017). The persuasion wheel: 8 persuasion tactics to increase your influence. Persuasion atWork, 2018. Retrieved fromhttps://persuasionatwork.com/the-persuasion-wheel- 125839dafe35. Brown, T., &Wyatt, J. (2010). Design thinking for social innovation. Development Outreach , 12 (1), 29-43. Buchanan, R. (1992). Wicked problems in design thinking. Design Issues , 8 (2), 5-21. Cialdini, R. B. (2007). Influence: The psychology of persuasion . New York: Harper Collins. Cialdini, R. B., & Trost, M. R. (1998). Social influence: Social norms, conformity and compliance. InD. T. Gilbert, S. T. Fiske, &G. Lindzey (Eds.), The handbook of social psychology (pp. 151- 192). New York, NY, US: McGraw-Hill. Croskerry, P. (2009). A universal model of diagnostic reasoning. Academic Medicine , 8 4(8), 1022- 1028. DellaVigna, S. (2009). Psychology and economics: Evidence from the field. Journal of Economic Literature , 47 (2), 315-372. Dolan, P., & Galizzi, M. M. (2015). Like ripples on a pond: Behavioral spillovers and their implications for research and policy. Journal of Economic Psychology , 47 , 1-16. Dolan, P., Hallsworth, M., Halpern, D., King, D., Metcalfe, R., & Vlaev, I. (2012). Influencing behaviour: The mindspace way. Journal of Economic Psychology , 33 (1), 264-277. Englich, B., & Soder, K. (2009). Moody experts: How mood and expertise influence judgmental anchoring. Judgment and Decision Making , 4 (1), 41-50. Evans, J. S. (2008). Dual-processing accounts of reasoning, judgment, and social cognition. Annual Review of Psychology , 59 , 255-278. Evans, J. S. B. T. (2006). The heuristic-analytic theory of reasoning: Extension and evaluation. Psychonomic Bulletin & Review , 13 (3), 378. Evans, J. S. B. T., & Stanovich, K. E. (2013). Dual-process theories of higher cognition: Advancing the debate. Perspectives on Psychological Science , 8 (3), 223. Gerber, A. S., & Green, D. P. (2012). Field experiments: Design, analysis, and interpretation . New York: Norton & Company. Gino, F. (2017, October 10). The rise of behavioral economics and its influence on organizations. Harvard Business Review . Retrieved from https://hbr.org/2017/10/the-rise-of-behavioral- economics-and-its-influence-on-organizations. Hansen, P. G. (2016). The definition of nudge and libertarian paternalism: Does the hand fit the glove? European Journal of Risk Regulation , 7(1), 155-174.

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73 Guide de l'Économie Comportementale - 2018