BVA_NUDGE_2018

Applications

Simon, H. A. (1955). A behavioral model of rational choice. The Quarterly Journal of Economics , 69 (1), 99-118. Sweller, J. (1988). Cognitive load during problem solving: Effects on learning. Cognitive Science , 12 (2), 257-285. Thaler, R. (1985). Mental accounting and consumer choice. Marketing Science , 4 (3), 199. Thaler, R. H., & Shefrin, H. M. (1981). An economic theory of self-control. Journal of Political Economy , 89 (2), 392-406. Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving decisions about health, wealth, and happiness . New Haven, CT: Yale University Press. Wryobeck, J., & Chen, Y. (2003). Using priming techniques to facilitate health behaviours. Clinical Psychologist , 7 (2), 105-108.

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75 Guide de l'Économie Comportementale - 2018