BITs November 2016 SR

The production company we used was FrameStore, who have been involved with Gravity, The Martian and Harry Potter among other massive films. It’s a quality production to show our industry off the best way we can, and we are very proud to be working with them.

The story’s a simple one, we only have 30 seconds after all… A young lady is driving through the countryside; she hadn’t been able to get her car serviced at the franchised dealer but Stuart at her local independent garage got the car in quickly and at the same time noticed the brakes needed changing. And a good job he did too! – Not that she is thinking about that until she rounds a corner and sees a road full of sheep! One emergency stop later and all’s well. The sheep pass by and the young lady can continue her journey unscathed – thanks to Stuart, her Hero. It’s a great safety message, which really brings the commercial to life – get your brakes checked; random sheep might be crossing the road at any time! We were completely clear from the very start of this project, the true Heroes of this campaign are you guys, so we thought……why you don’t star in the ad yourself?! The main Hero featured is in fact Stuart from Drivers Autocentre in Glasgow who was quite clearly selected for his good looks! As a business, the team at Drivers Autocentre kindly allowed the Director of the commercial, Jamie and his Ridley Scott Associates team, to take over the place for the day! And we are very grateful for his support. You may have heard that we also asked you all to submit small videos of yourselves that we could use for the end scenes – again showing true local real-life heroes. So where and when will we be running the commercial and how long for? To begin with, we’ll be on air for 3 weeks in November and the ad will be aired over 800 times in that short period, then we’ll spend some time analysing the results of the campaign before deciding our next steps, but overall we are delighted to get this campaign off the ground! This is a first for Euro Car Parts, and we are excited about your involvement. Be sure to keep an eye out over November, and see if any customers start calling you their Heroes! Or at least are singing the Bonnie Tyler classic!

Jamie Delanie talking to Director of Photography Euan McLoughlin.

No sheep were harmed in the making of this film.

On the set in Drivers Autocentre.

Director (centre) Jamie Delanie on the set in Drivers Autocentre.

Stuart on the set in Drivers Autocentre.

3