2019 March Board Book

California Milk seal. We will apply these learnings as we look at new work in 2019. 2018 Messaging: We continued to air our current roster of TV spots throughout our 2018 national broadcast/cable media schedules: “Bribe” (yogurt), “Dad’s Pancakes” (butter), “Artisanal” (ice cream) and “Respect the Tortilla” (cheese). We will continue to run these spots throughout 2019 until we land on new creative work.

2018 Digital Media Plan: Our media plan for 2018 was designed to deliver 88M targeted views and 149M targeted impressions against our new Lifestyle Balancer audience through a mix of the following digital media programs: • Shopper Marketing Campaigns through Shopkick and Ibotta : Shopkick shopper app campaign pushed live in July and Ibotta kicked off in August. Both ran through the end of the year and focused on reaching consumers while in-store. Both performed well, with Shopkick garnering 78k scans of the RCM seal in-store, and Ibotta resulted in nearly 9K RCM yogurts purchased. ● National and Local Video : Launched in early September and ran through the end of the year. Our campaign included a layer of National video aligned with TV-like content through partners like Hulu and a local market focus with pre-roll in our top 20 sales-driving markets. Overall, our partners over- delivered and served over 121M impressions and 95.5M video completions at an efficient cost per completed view of $0.02. ● Micro-influencers with Linqia: Launched in September to support the Fall Snacking program in California. The Holiday flight ran in November to support sales initiatives in Maryland, Delaware, Washington, D.C., Virginia, South Carolina, Georgia and Florida. Overall, we received 480 pieces of content and 55K engagements.