2019 March Board Book

● Custom Program with Food52: Our partnership included two custom articles, two custom Facebook recipe videos and two custom Instagram posts. As added value, we sponsored the “Genius Desserts” book tour in LA and SF. Roughly 100 baking enthusiasts attended in total and the events included RCM branding, co-promotion on Instagram and product placement in a live cooking demo with RCM products served at the events. And we received over 2M views on our recipe videos. messaging objectives (protein for breakfast, Hispanic dairy, healthy snacking and holiday entertaining). Along with our food content, we continually promote farmer content as well as community/PR content. Below are some of the content series that have run continuously throughout the year. We will begin 2019 running our existing content. Once we have our new 2019 campaign, we will look to produce and cycle in new content and will also continue to support localized business development efforts. Social Content: We tailored our social content strategy to align with CMAB’s quarterly

Recipe Videos

CA Dairy Stories

Better with Cheese

Monday Melt