2019 March Board Book

RealCaliforniaMilk.com: Last year, we made multiple optimizations to the site, including implementing a global search functionality, removing the Real California Cheese seal, creating a Product Locator landing page, expanding the Foodservice content and updating the URL structure to provide unique URLs for specific recipe types, which helps our search efforts. On an ongoing basis, we continue to add recipe content and provide up-to-date information on sustainability, nutrition and technology in the dairy industry. In 2019, we will look to redesign certain elements of the site and reskin the site to give it a makeover to match our new creative work.

YouTube Marketing : 2018 YouTube efforts continued to focus on supporting the CMAB TV ads and recipe videos. Targeting optimizations were made to focus on interests and channels within the recipe and lifestyle verticals. Below are our 2018 metrics and top-performing posts. Paid YouTube 2018 (Jan –Dec) Impressions Views Clicks CPV 3,357,357 1,146,408 5,755 $0.03