May'19 Board Book

REAL Makers Campaign: Advertising Results: 1.4M print/352k digital impressions Q1 REAL Makers foodservice advertising focused on support for the Real California Pizza Recipe Contest and the Mexican pizza hack from Chef Brandi Key of Houston’s Tasting Room as well as the rollout of a new advertorial (paid editorial) series in Nation’s Restaurant News – starting with a pizza spotlight. REAL Makers: Public Relations Results: 63k print/167k digital impressions Q1 media coverage included print and digital pieces in Flavor and the Menu and Restaurant Business .

CMAB Functional Priority

Establish California as the undisputed leader in sustainability Benchmark Sustainability Milestones California is a source for quality, sustainable dairy foods. Importance of California dairy industry to state economy Look for the Real California Milk seal California dairy means real food from real people

Activation

Key Messages Delivered

California Dairy Sustainability Byline Results: 37k impressions

A bylined article highlighting milestones in California dairy sustainability was drafted and picked up by the Sustainable Brands site – a global community that showcases brand innovation.

CMAB Functional Priority:

Activate the Real California Milk Seal/Ongoing Communication of CA Dairy Story, Shared Values California dairy means real food from real people Look for the Real California Milk seal 99% of California dairies are family owned

Key Messages Delivered: