May'19 Board Book

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RETAIL SALES TTL US

CALIFORNIA

WEST, x CA

CENTRAL

EAST

Dollar Sales %Change vs YA

California,$ sales and % chg

West xCA, $ sales and % chg

Central, $ sales and % chg

East, $ sales and % chg

$1,000 $1,200 $1,400 $1,600 $1,800 $2,000

5.0%

$7,000

7.0%

$4,500

7.0%

$1,400

7.0%

Dollar Sales (million)

3.9%

$4,000

Product

$6,000

5.0%

5.0%

$1,200

5.0%

3.0%

2.6%

Millions

Millions

Millions

Millions

$3,500

NATURAL CHEESE $13,035 1.0% BUTTER/BUTTER BLENDS $3,083 0.4% YOGURT $7,141 -3.3% ICE CREAM/SHERBET $6,813 -0.7% COTTAGE CHEESE $1,067 -0.5%

3.4%

$5,000

3.0%

3.0%

$1,000

3.0%

1.0%

$3,000

2.0%

1.6%

0.3%

$4,000

1.0%

1.0%

$800

1.0%

0.9%

$2,500

-0.7%

0.3%

0.2%

-1.0%

-0.6%

$2,000

-1.0%

$600

-1.0%

$3,000

-1.0%

-1.0%

-1.1%

-1.3%

$0 $200 $400 $600 $800

-1.4%

-1.9%

-2.9%

-3.0%

$1,500

$400

-3.0%

$2,000

-3.0%

-3.0%

-3.1%

-3.1%

$1,000

Volume Sales %Change vs YA

-5.0%

-4.9%

$200

-5.0%

$1,000

-5.0%

-5.0%

$500

Volume Sales

$0

-7.0%

-7.0%

$0

-7.0%

$0

-7.0%

Product

NATURAL CHEESE 2,659,149,260 3.6% BUTTER/BUTTER BLENDS794,839,961 0.7% YOGURT 3,081,990,114 -2.7% ICE CREAM/SHERBET 4,613,261,466 -2.0% COTTAGE CHEESE 512,315,371 1.1%

PRICING TTL US

CALIFORNIA

WEST, x CA

CENTRAL

EAST

Price per Volume %Change vs YA

California,price/volume and % chg

WestxCA, price/volume and % chg

Central, price/volume and % chg

East, price/volume and % chg

Price per Volume

$6.00

-4.0% -3.0% -2.0% -1.0% 0.0% 1.0% 2.0% 3.0% 4.0%

$6.00

-4.0% -3.0% -2.0% -1.0% 0.0% 1.0% 2.0% 3.0% 4.0%

$6.00

-4.0% -3.0% -2.0% -1.0% 0.0% 1.0% 2.0% 3.0% 4.0%

$6.00

-4.0% -3.0% -2.0% -1.0% 0.0% 1.0% 2.0% 3.0% 4.0%

3.1%

$5.00

$5.00

$5.00

$5.00

Product

2.3%

1.9%

1.7%

1.6%

NATURAL CHEESE

$ $ $ $ $

4.90 3.88 2.32 1.48 2.08

-2.5% -0.3% -0.6% 1.4% -1.5%

1.4%

$4.00

$4.00

$4.00

$4.00

0.8%

0.5%

BUTTER/BUTTER BLENDS

$3.00

$3.00

$3.00

$3.00

-0.2%

-0.4%

-0.5%

YOGURT

-0.7%

-0.8%

-0.9%

-1.2%

$2.00

$2.00

$2.00

$2.00

-1.5%

ICE CREAM/SHERBET COTTAGE CHEESE

-2.0%

-2.3%

$1.00

$1.00

$1.00

$1.00

-3.4%

-3.5%

$0.00

$0.00

$0.00

$0.00

VolumeUnitsofMeasure natural cheese,butter pounds yogurt, ice cream pints cottage cheese 16oz.

RCM DISTRIBUTION

CALIFORNIA

WEST x CA

CENTRAL

EAST

(TTLPTSCUMWKS)

RCM Dist.and Growth

0 10 20 30 40 50 60 70 80

6%

4%

4%

2%

2%

0%

-2%

-2%

-4%

-4%

-6%

California WestxCA Central

East

CALIFORNIA TOP 15 RCM BRANDS

WEST TOP 15 RCM BRANDS

CENTRAL TOP 15 RCM BRANDS

EAST TOP 15 RCM BRANDS

Product Dollar Sales %Change vs YA PRIVATE LABEL RFG SKIM/LOWFAT MILK $254,752,613 -$35,959,664 -12.4% PRIVATE LABEL NATURAL CHEESE-SHREDDED $63,876,838 -$2,291,666 -3.5% PRIVATE LABEL NATURAL CHEESE-SHREDDED $252,699,689 $7,993,934 3.3% PRIVATE LABEL NATURAL CHEESE-SHREDDED $102,724,312 $5,022,076 5.1% PRIVATE LABEL RFG WHOLE MILK$184,022,587 -$11,360,439 -5.8% PRIVATE LABEL RFG WHOLE MILK$58,066,766 $119,959 0.2% PRIVATE LABEL NATURAL CHEESE-CHUNKS $65,326,289 -$6,050 0.0% PRIVATE LABEL RFG BUTTER $61,298,682 $20,508,495 50.3% DAIRYPURE RFG SKIM/LOWFAT MILK $78,530,867 -$7,452,833 -8.7% PRIVATE LABEL NATURAL CHEESE-CHUNKS $32,073,726 -$2,350,407 -6.8% PRIVATE LABEL RFG BUTTER $52,600,301 $29,220,628 125.0% PRIVATE LABEL NATURAL CHEESE-CHUNKS $25,018,233 -$877,933 -3.4% PRIVATE LABEL ICE CREAM $60,990,931 -$2,090,090 -3.3% LAND O LAKES RFG BUTTER $18,558,849 -$2,104,826 -10.2% CACIQUE RANCHERO NATURAL CHEESE-CHUNKS $30,110,850 $3,105,509 11.5% BREAKSTONES COTTAGE DOUBLES COTTAGE CHEESE $20,354,683 -$474,223 -2.3% DAIRYPURE RFG WHOLE MILK $58,203,621 -$1,238,432 -2.1% PRIVATE LABEL RFG BUTTER $15,941,769 $10,801,812 210.2% BREAKSTONES COTTAGE DOUBLES COTTAGE CHEESE $17,206,831 -$1,397,493 -7.5% CACIQUE RANCHERO NATURAL CHEESE-CHUNKS $3,258,692 $338,260 11.6% KNUDSEN COTTAGE CHEESE $49,062,402 -$2,355,192 -4.6% MOUNTAIN HIGH RFG YOGURT$15,121,819 -$906,219 -5.7% EL MEXICANO NATURAL CHEESE-CHUNKS $15,441,369 $827,186 5.7% PRIVATE LABEL FZ NOVELTIES $2,914,866 $116,415 4.2% KNUDSEN HAMPSHIRE SOUR CREAM $32,338,974 -$118,595 -0.4% CACIQUE RANCHERO NATURAL CHEESE-CHUNKS $12,888,107 $2,337,295 22.2% CACIQUE NATURAL CHEESE-CHUNKS$11,885,551 -$1,057,545 -8.2% CACIQUE NATURAL CHEESE-CHUNKS $2,665,116 $63,579 2.4% SWISS RFG WHOLE MILK $30,689,389 -$1,991,058 -6.1% EL MEXICANO NATURAL CHEESE-CHUNKS $8,930,163 $1,817,671 25.6% HILAND RFG BUTTER $11,764,743 $380,285 3.3% HELADOS MEXICO FZ NOVELTIES$2,643,756 $703,428 36.3% CACIQUE RANCHERO NATURAL CHEESE-CHUNKS $30,073,620 $324,510 1.1% CACIQUE NATURAL CHEESE-CHUNKS $7,196,231 $297,916 4.3% CACIQUE RFG DAIRYCREAM $7,021,224 $1,369,206 24.2% CACIQUE RFG DAIRYCREAM $1,751,241 $485,911 38.4% JOSEPH FARMS NATURAL CHEESE-CHUNKS $28,208,665 -$4,505,317 -13.8% KNUDSEN COTTAGE CHEESE $6,313,274 -$500,923 -7.4% EL MEXICANO SABORICO RFG YOGURT DRINKS $5,446,013 $132,076 2.5% OTHER KAROUN DARIES INC NATURAL CHEESE-CHUNKS $686,321 $180,067 35.6% PRIVATE LABEL RFG BUTTER $27,596,037 $5,824,738 26.8% EL MEXICANO SABORICO RFG YOGURT DRINKS $5,001,191 $428,464 9.4% CACIQUE SOUR CREAM $5,171,183 $696,699 15.6% ALL COOLHAUS FZ NOVELTIES $623,836 $139,831 28.9% SWISS RFG SKIM/LOWFAT MILK$27,456,407 -$2,530,907 -8.4% HELADOS MEXICO FZ NOVELTIES$4,058,517 -$133,859 -3.2% HELADOS MEXICO FZ NOVELTIES $5,112,820 $847,390 19.9% PRIVATE LABEL ICE CREAM $616,242 -$170,119 -21.6% PRIVATE LABEL NATURAL CHEESE-CHUNKS $27,442,004 -$1,279,689 -4.5% ORGANIC VALLEYRFG SKIM/LOWFAT MILK $3,607,504 -$1,300,130 -26.5% ORGANIC VALLEYRFG SKIM/LOWFAT MILK $4,581,615 -$1,171,660 -20.4% ALL COOLHAUS ICE CREAM $576,796 $211,248 57.8% PRIVATE LABEL NATURAL CHEESE-SHREDDED $25,116,929 $474,182 1.9% ORGANIC VALLEYRFG WHOLE MILK$3,467,295 -$582,077 -14.4% ORGANIC VALLEYRFG WHOLE MILK$3,776,917 -$199,902 -5.0% CACIQUE SOUR CREAM $533,909 $310,991 139.5% EL MEXICANO NATURAL CHEESE-CHUNKS $21,540,996 $1,765,187 8.9% JOSEPH FARMS NATURAL CHEESE-CHUNKS $3,289,343 -$2,071,722 -38.6% PRIVATE LABEL NATURAL CHEESE-SLICES $1,593,987 $166,778 11.7% ORGANIC VALLEYRFG SKIM/LOWFAT MILK $524,280 -$81,364 -13.4% Dollar Sales Dollar Sales Changevs YA Dollar Sales %Change vs YA Product Dollar Sales Dollar Sales Changevs YA Dollar Sales %Change vs YA Product Dollar Sales Dollar Sales Changevs YA Dollar Sales %Change vs YA Product Dollar Sales Dollar Sales Changevs YA

52 Weeks Ending 03_24_2019

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