May'19 Board Book

2019 Promotions Our 2019 Costco “Roadshow” promotion for California cheese kicked off in April. We will be measuring sales results which are not available yet, but there is a lot of energy and excitement about the project across the board, and Costco has been very supportive. Michael has also coordinated social media marketing support targeting a ten-mile radius around each Costco warehouse during the promotional windows.

The Hispanic Lenten program is complete with good results again this year. Focus brands included: Cacique, Rizo Brothers, Queso Del Valle, Don Francisco, Los Altos and El Mexicano. It included major retailers from around the country. Results were best for Cacique and El Mexicano: