Insider Profile

The Insider is a Johannesburg based weekly magazine that plays the role of an alternative voice in the South African press industry. Funky, vibey, interactive and compact social media platform and lifestyle magazine that prides itself on serious and inspirational editorial content more like the latest Apple iPhone.

Target Market -(LSM 5-10)

The publication’s core target market is the young intelligent Joburgers on the move - physically, geographically, emotional and career-wise. These are the people that we are sharing life’s journey with; celebrating each other’s everyday achievements; while advocating for each other’s rights to free expression and offering each other survival tips on almost every facet of life. We’ll document the city life in pictures, and significant features and via its passionate citizens and their guests.

Publication Times

Friday of every fortnight moving to Friday every week (there are no publications for a Friday to Saturday reader in within this market)