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Tell us a little about your background. From a young age I was good at sports. Between the ages of 13 and 18, I was given a scholarship to study and play volleyball while living in a house for athletes. When I was 14 I went on a holiday to Menorca, and my mother’s cousin explained to me what his work consisted of and from that moment I knew that I wanted to be a graphic designer. I studied graphic design at the Elisava school (UPF) in Barcelona and started work in the publicity world, even though I was always much more interested in editorial design and the corporate image. That’s why I decided to set up my own communications studio with a friend of mine. On a whim we left the paper business for clothes and that’s when Bobo Choses arose. I don’t self-identify as a fashion designer, because I feel there is so much left for me to learn. How has Bobo Choses evolved over the years? The spirit is the same, and the philosophy hasn’t changed. We were amateurs at the beginning, but now the team has grown and we have become much more professional. The design scene in kids’ is so hot right now in Barcelona—why do you think that is? Because we finally realized that children’s clothing is important too, but there are countries that are far ahead of us. You do spectacular campaigns every year—the kids are natural, the sets are playful and the clothes shine. Tell me how you do it—what’ the process? We like to think of a story for every collection. We start with memories from when we were young ourselves or with experiences from our own children, and we go on to construct a story line for every season. Some of the kids in the photos have never modeled before, we look for spontaneity and naturalness. We are at the center of the entire creative process, from the sets of the photo shoots, the catalogs to the promotional videos. Everything comes from Bobo. Do your children influence your fashion design decisions or get involved? I have two children; a 7 year old boy, Teo, and a 3 year old girl, Momo. We try out the first prototypes of the collections on them to see their reactions. Generally speaking, boys like to be comfortable, although my son is a little bit more rock star and he likes to try everything. Girls are more coquette , and they like to have more options and something special to wear when they have to get dressed. They help me a lot!

What’s your personal fashion style? Casual—jeans, striped t-shirts and sneakers.

What’s your favorite thing to do on the weekends? Doing some crafts with my children, cooking, going for a run while the sun comes up on the horizon, having a picnic in the mountains. Who would you most want to meet that you have not met? Why? I’m not very star-struck, but I would have liked to have been in the studio of Ettore Sottsass, Sonia Delaunay or Charles and Ray Eames.

What’s your favorite thing about fall fashion? Knitted jumpers.

the uNKNOWN MOUNTAIN JOURNEy PLAYLIST

New Slang – The Shins Not so Once – The Mighty Fools Judy and the Dream of Horses - Belle & Sebastian

Something Good – Paul Haig The Fox in the Snow – Belle & Sebastian Learning to Fly – Tom Petty And The Heartbreakers

Holocene - Bon Iver Calgary – Bon Iver Mountain Sound – Of Monsters & Men Always the Sun – The Stranglers The Sun On His Back – Camera Obscura

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