Winebow Marketing Calendar July - December 2014

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Marketing calendar highlighting programs occuring in Q3 and Q4 2014.

JULY-DECEMBER 2014 MARKETING CALENDAR

JULY

AUGUST

SEPTEMB S

Brand Kits and Blitz Br

Ki s and Blitz

New Educational Materials ( Co KR Educ ion l M

I BER IA

Pinot Noir On-bottle Pour Neckers

Pinot N ir On-bottl Pour Neckers

Interesting Whites Tasting Guide

Interes ing Whites Tasting Guide

Rou

SOUTH AMERICA

South America Awards Program

South me ica Awards Program

Lamùri: The Heart of Sicily

Spring/Summer Picnic Program

Spring/Summe Picnic Program

Peaches & Prosecco POS

Peach s & Prosecco POS

OCTOBER

NOVEMBER

DECEMBER

OCTOBER

NOVEMBER

DECEMBER

isplay Racks llector’s Event Video Series

Display Racks Collector’s Event Video Series

Cabernet and Chardonnay Brochures

C bernet and Chard nnay Brochures

Brand Kits

Direct Mailer

berfresh Program

Oktoberfresh Program

Genuine Slate Coaster Necker

w POS Support

Flow POS Support

bel Launch and POS New Label Launch and POS

Stemless Glassware cer Awareness Program Launch and Malbec Refresh an Portfolio, Tasting Guides) and Acclaim POS Brand d Stemless Glassware east C ncer Awareness Program ed Blend Launch and Malbec Refresh ps, Iberian Portfolio, Tasting Guides) nd Acclaim POS

n Francisco Roble Launch -premise Account Mailer vento San Francisco Roble Launch S N w On-premise Account Mailer

t of Education

Art of Education

KRIS Society Consumer Holiday Mailer with MIR

KRIS Society Consumer Ho iday Mailer with MIR

Interesting Reds Tasting Guide

OS with QR Code

LLS POS with QR Code

Brand Kits w POS Support er Cartoon Promotion Brand Kits Flow POS Support ew Yorker Carto n Promotion

Holiday Entertainment Themed Program

Holid y Entertain nt Themed Program

arketing Launch and POS h Rider Marketing Launch and POS

ato “Sweet with an Edge” Direct Mail, Necker and Poster O er ella Mosca o “Sweet with an Edge” Direct Mail, Necker and Poster O er

Z Charms On-bottle Holiday Neckers Ribbon On-bottle Decoration

Z Charms On-bottle Holiday Neckers Ri bon On-b ttle Decoration

PROGRAM CALENDAR

JULY

AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

Ongoing Fan Engagement with Facebook

Ongoing Fan Engagement with Facebook Art of Education

Springtime Fun with Root: 1

Ongoing Fan Engagement with Facebook

Peaches & Prosecco

Ongoing Fan Engagement with Facebook

FAT BASTARD

Facebook: facebook.com/FATbastardWine Twitter: twitter.com/FATbastardWine Instagram: instagram.com/fatbastardwine Website: fastbastardwine.com Facebook: facebook.com/kriswines Twitter: twitter.com/kriswines Instagram: instagram.com/kriswine Website: kriswine.com Facebook: facebook.com/root1wine Twitter: twitter.com/@Root1Wine Instagram: instagram.com/root1wine Website: root1wine.com Facebook: facebook.com/ZardettoWinery Website: zardettoprosecco.com Facebook: facebook.com/winebowwine Twitter: twitter.com/WinebowWine Website: winebow.com

KRIS

ROOT: 1

ZARDETTO

WINEBOW, INC.

SOCIAL MEDIA CALENDAR

24 KNOTS Coming October - ARGIOLAS BODEGA CATENA ZAPATA LIBRANDI ROOT: 1

SAN POLO ZARDETTO ZENATO

WINEBOW VIDEO LIBRARY

JULY

AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

$1.50 o Beef or Poultry IRC $1.50 o Sushi or Fresh Fish IRC $1.50 o Frozen Entrees IRC $1.50 o Poultry/Rotisserie IRC

$1.50 o Poultry/Rotisserie IRC

$1.50 o Beef or Poultry IRC $1.50 o Bakery Item IRC

Only valid in states where IRCs are legal

r o o t 1 w i n e . c o m © 2 0 1 3 · S e l e c t e d & I m p o r t e d b y W i n e b o w , I n c . , N e w Y o r k , N Y · R T 1 0 0 0 0 6 4 2 1

c l e a n s l a t e w i n e . c o m © 2 0 1 4 · S e l e c t e d & I m p o r t e d b y W i n e b o w , I n c . , N e w Y o r k , N Y · C S L 0 0 0 0 7 4 5 1

f a t b a s t a r d w i n e . c o m © 2 0 1 4 · S e l e c t e d & I m p o r t e d b y W i n e b o w , I n c . , N e w Y o r k , N Y · F A T 0 0 0 0 7 4 5 2

w i n e b o w . c o m © 2 0 1 4 · S e l e c t e d & I m p o r t e d b y W i n e b o w , I n c . , N e w Y o r k , N Y · B C Z 0 0 0 0 7 4 5 4

w i n e b o w . c o m © 2 0 1 4 · S e l e c t e d & I m p o r t e d b y W i n e b o w , I n c . , N e w Y o r k , N Y · T I L 0 0 0 0 7 4 5 3

w i n e b o w . c o m © 2 0 1 4 · S e l e c t e d & I m p o r t e d b y W i n e b o w , I n c . , N e w Y o r k , N Y · Z A R 0 0 0 0 7 4 5 6

K R I S w i n e . c o m © 2 0 1 4 · S e l e c t e d & I m p o r t e d b y W i n e b o w , I n c . , N e w Y o r k , N Y · K R I 0 0 0 0 7 4 4 6

INSTANT REBATE

$ 1.50OFF Poultry/Rotisseri with your purchase of any Root: 1 wine

$ 1.50OFF Beef or Poultry with your purchase of any Catena wine

$ 1.50OFF Beef or Poultry with your purchase of any Tilia wine

$ 1.50OFF Bakery Item with your purchase of Zardetto Prosecco

$ 1.50OFF Sushi or Fresh Seafo d with your purchase of Clean Slate wine

$ 1.50OFF Frozen Entrees with your purchase of any F AT bastard wine

$ 1.50OFF Poultry/Rotisserie with your purchase of any KRIS wine

COUPON CALENDAR

Funds available for regional advertising and promotions to drive awareness and sales – ask your local Winebow sales representative for further information.

REGIONAL PROGRAMS

JULY-DECEMBER 2014 PROGRAMS

Collector’s Events Trade and consumer events featuring the highest tier of Catena Zapata’s estate selections. Launch Date: Ongoing

Display Racks Continuation of popular high-end Catena branded wood racks. Launch Date: Ongoing

Video Series Complete video series for Bodega Catena Zapata, narrated by Nicolas and Laura Catena. Multiple versions available (full length, abbreviated and varietal specific). Launch Date: June 1

Cabernet and Chardonnay Brochures New brochures highlighting the unique selling points of Bodega Catena Zapata’s high altitude Chardonnay and Cabernet Sauvignon. Launch Date: September 1

Brand Kits Complete package of Bodega Catena Zapata POS and brand videos. Launch Date: September 1

Direct Mailer Emphasis on Catena Alta and Nicholas Catena Zapata acclaim, targeting key accounts both on and o -premise. Launch Date: October 1

Brand Kits and Blitz Complete package of Clean Slate POS to coincide with the July 2014 Clean Slate Blitz. Launch Date: July 1

Oktoberfresh Program Celebrate the überfresh taste of Clean Slate German Riesling with this MIR/IRC coupon program for savings on beer, pretzels, or sausage. Launch Date: September 1

Genuine Slate Coaster Necker Clean Slate is gearing up for this holiday season in style! This limited edition necker comes equipped with a pre-packed Genuine Slate Coaster. *Special Item number 30104169 Launch Date: September 1

Flow POS Support Ongoing POS support for the entire Cousiño-Macul line-up, with particular emphasis on Antiguas Reservas. Launch Date: Ongoing

New Label Launch and POS Celebrate the launch of the first major label change in 15 years! F AT bastard now boasts a cheeky, new label that draws inspiration from the iconic French Topiary. Newly branded POS will be available for year-round support! Launch Date: Ongoing

Branded Stemless Glassware F AT bastard branded stemless wine glasses to support the new label launch! Launch Date: Ongoing

Breast Cancer Awareness Program Breast Cancer Awareness is F AT bastard’s biggest promotion of the year! For every bottle of F AT bastard sold during the months of September and October, we will donate .25¢ to breast cancer charities (up to $40,000) . This is our 12th consecutive year and thus far we have donated over $700K to this worthy cause! Launch Date: September 1

New Red Blend Launch and Malbec Refresh Presenting a fresh new look for High Note Malbec and a new Red Blend. Supporting elements to include updated of point of sale. Launch Date: Q3 2014

Red Blend ANDES 1,100 METER

Malbec E L E V A T E D

Altitude isessential inprovidingourvineyardswith intense sunlight and cool temperatures. This perfect paradox allows us to craft a Red Blend with a deep ruby-red hue, silky texture and vibrant flavors of ripe dark fruits. UcoValley , Mendoza , Argentina 2013

UcoValley , Mendoza , Argentina Altitude is essential in providing our vineyardswith intense sunlight and cool temperatures. This perfect paradoxallowsus to craft aMalbecwithadeep violet hue, smooth velvety texture and vibrant fruit aromas. 2013

Educational Materials Year-round support including an Iberian map of regions/ wineries, tasting guides and acclaim POS. Launch Date: Ongoing

Convento San Francisco Roble Launch Celebrate the launch of the Convento San Francisco Roble, a wonderful expression of Tempranillo from the Ribera del Duero DO in north-central Spain. Sell sheets will be available for on and o -premise support. Launch Date: July 1

KRIS New On-premise Account Mailer Welcome Mailers sent on a monthly basis to new KRIS accounts to help aid in account retention. Launch Date: Ongoing

Pinot Noir On-bottle Pour Neckers On-bottle necker to help drive Pinot Noir sales for KRIS - available all year round! Launch Date: July 1

Art of Education KRIS wine proudly celebrates its 5th year in supporting Arts Education in America’s public K-12 schools. Parents and educators will be encouraged to vote for their children’s schools on the KRIS Wine Facebook page. Launch Date: September 8

KRIS Society Consumer Holiday Mailer with MIR A direct mailer released in November and December with a $3.00 o two bottles of KRIS wine coupon

attached for the holidays. Launch Date: November 1

Interesting Whites Tasting Guide This new tasting guide features a selection of Interesting Whites from the LLS Collection such as Zenato Lugana, Ceretto Blanghe and Argiolas Costamolino. The brochure will be available for sales to order in late June/early July. Launch Date: July 1

Interesting Reds Tasting Guide This new tasting guide features a selection of Interesting Reds from the LLS Collection such as Tasca d’Almerita Lamùri and Librandi Cirò Rosso. The brochure will be available for sales to order in late September/early October. Launch Date: October 1

LLS POS with QR Code (Leonardo testament) POS will be available to support smaller LLS brands -- QR Code with Leonardo Testimony Video. Launch Date: September 1

Brand Kits Celebrate this pioneer of cool, coastal, Chilean wine with beautiful brand kits, including all new POS and brand videos. Launch Date: July 1

Flow POS Support Ongoing POS support for the entire Renacer line-up, with particular emphasis on Reserva and Enamore. Launch Date: Ongoing

New Yorker Cartoon Promotion Leverage our recent New Yorker cartoon ad campaign throughout the year with branded cartoon cocktail napkins, t-shirts and posters. Launch Date: Ongoing

Holiday Entertainment Themed Program New entertainment themed program to encourage the perfect movie night at home with Root: 1 wines. Launch Date: October 1

Rough Rider Marketing Launch and POS Marketing launch packets for Rough Rider mailed in the middle of June, anticipate receiveing them end of June, beginning of July. All POS for Rough Rider is now available via Trade Tools. Launch Date: Ongoing

South American Awards Program Popular 2014 South American Awards distributor incentive program to support Bodega Catena Zapata, Tilia, High Note, Bodega Renacer, Root: 1, Leyda and Cousiño-Macul. Launch Date: July 1

Stella Moscato “Sweet with an Edge” POS and Poster O er

Direct mailer to Winebow Accounts introducing Stella with FREE poster o er. A necker will, also, be available for a consumer purchase o er -- buy Stella Moscato get a free poster. Launch Date: August 1

Spring/Summer Picnic Program Premium branded umbrellas and director’s chairs ideal for o -premise displays or on-premise promotional tools. Accompanied by Tilia coupon o er. Launch Date: Ongoing

Lamùri: The Heart of Sicily For a limited time, consumers can receive a FREE copy of Fabrizia Tasca-Lanza’s cookbook, “Coming Home to Sicily,” just by learning about the Tasca d’Almerita Regaleali estate and Lamùri wine. Launch Date: Ongoing

Peaches & Prosecco POS Peaches and Prosecco make the perfect Bellini. This program and supporting POS will be available in June during the first months of peach season and good through the end of the year. Launch Date: Ongoing

Z Charms On-bottle Holiday Neckers On-bottle necker promotion pre-packed on 10,000 cases of Zardetto Prosecco (6 neckers/case). Necker includes rebate for consumer to receive the whole set of wine charms. This will be a special item number and each region will have an allocation. Launch Date: September 1

Ribbon On-bottle Decoration Decorative on-bottle ribbon available on the non-Z charm promotion bottles of Zardetto Prosecco. This program will begin at the same time as the Z Charm promotion and will be pre-packed on all regular cases of Zardetto Prosecco. Launch Date: September 1

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