Winebow Marketing Calendar July - December 2014

Educational Materials Year-round support including an Iberian map of regions/ wineries, tasting guides and acclaim POS. Launch Date: Ongoing

Convento San Francisco Roble Launch Celebrate the launch of the Convento San Francisco Roble, a wonderful expression of Tempranillo from the Ribera del Duero DO in north-central Spain. Sell sheets will be available for on and o -premise support. Launch Date: July 1

KRIS New On-premise Account Mailer Welcome Mailers sent on a monthly basis to new KRIS accounts to help aid in account retention. Launch Date: Ongoing

Pinot Noir On-bottle Pour Neckers On-bottle necker to help drive Pinot Noir sales for KRIS - available all year round! Launch Date: July 1

Art of Education KRIS wine proudly celebrates its 5th year in supporting Arts Education in America’s public K-12 schools. Parents and educators will be encouraged to vote for their children’s schools on the KRIS Wine Facebook page. Launch Date: September 8

KRIS Society Consumer Holiday Mailer with MIR A direct mailer released in November and December with a $3.00 o two bottles of KRIS wine coupon

attached for the holidays. Launch Date: November 1