Winebow Marketing Calendar July - December 2014

Stella Moscato “Sweet with an Edge” POS and Poster O er

Direct mailer to Winebow Accounts introducing Stella with FREE poster o er. A necker will, also, be available for a consumer purchase o er -- buy Stella Moscato get a free poster. Launch Date: August 1

Spring/Summer Picnic Program Premium branded umbrellas and director’s chairs ideal for o -premise displays or on-premise promotional tools. Accompanied by Tilia coupon o er. Launch Date: Ongoing

Lamùri: The Heart of Sicily For a limited time, consumers can receive a FREE copy of Fabrizia Tasca-Lanza’s cookbook, “Coming Home to Sicily,” just by learning about the Tasca d’Almerita Regaleali estate and Lamùri wine. Launch Date: Ongoing

Peaches & Prosecco POS Peaches and Prosecco make the perfect Bellini. This program and supporting POS will be available in June during the first months of peach season and good through the end of the year. Launch Date: Ongoing

Z Charms On-bottle Holiday Neckers On-bottle necker promotion pre-packed on 10,000 cases of Zardetto Prosecco (6 neckers/case). Necker includes rebate for consumer to receive the whole set of wine charms. This will be a special item number and each region will have an allocation. Launch Date: September 1

Ribbon On-bottle Decoration Decorative on-bottle ribbon available on the non-Z charm promotion bottles of Zardetto Prosecco. This program will begin at the same time as the Z Charm promotion and will be pre-packed on all regular cases of Zardetto Prosecco. Launch Date: September 1