Winebow Marketing Calendar July - December 2014

Collector’s Events Trade and consumer events featuring the highest tier of Catena Zapata’s estate selections. Launch Date: Ongoing

Display Racks Continuation of popular high-end Catena branded wood racks. Launch Date: Ongoing

Video Series Complete video series for Bodega Catena Zapata, narrated by Nicolas and Laura Catena. Multiple versions available (full length, abbreviated and varietal specific). Launch Date: June 1

Cabernet and Chardonnay Brochures New brochures highlighting the unique selling points of Bodega Catena Zapata’s high altitude Chardonnay and Cabernet Sauvignon. Launch Date: September 1

Brand Kits Complete package of Bodega Catena Zapata POS and brand videos. Launch Date: September 1

Direct Mailer Emphasis on Catena Alta and Nicholas Catena Zapata acclaim, targeting key accounts both on and o -premise. Launch Date: October 1