European Self Storage Industry Report 2025

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European Self Storage Industry Report 2025

European Self Storage Annual Industry Report 2025

Understanding of benefits is low

Respondents were also asked to qualify their knowledge of self storage by answering key questions about the services offered. The results revealed that some customers who believed they understood self storage well were unaware of core features such as flexible contracts and the principle of “you lock it and keep the key.” On a positive note, there was a significant decrease in the proportion of people stating they did not have anything to put into self storage, as well as a decrease in those who believed the

service was expensive. However, improvements in understanding other key elements were mixed. Fewer respondents recognised that only they have access to their goods, and that contracts are flexible. While awareness that self storage exists—and that goods can be stored in these facilities—appears to be growing, the data highlights an ongoing gap in understanding how the service operates and the benefits it offers potential customers.

Understanding

I don't have anything I'd put into self storage

There is a range of unit sizes to suit people's needs

Only the customer can access their goods, not the store staff

Self Storage is expensive

Self storage contracts are flexible

Self storage buildings are like a big warehouse inside

Self storage buildings are very secure

Self storage buildings always look closed

Self storage is mostly used by businesses

I am not sure what self storage buildings are for

Self storage is only for expensive items

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Europe 2024

Europe 2025

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