European Self Storage Industry Report 2025

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European Self Storage Industry Report 2025

European Self Storage Annual Industry Report 2025

Store visibility less important when researching a store

When asked how they would find a store to contact, the internet was, unsurprisingly, the most common source of information. However, at 68% of respondents, this figure is perhaps lower than expected. Once again highlighting the influence of referrals, asking a friend or family member was just as popular as having prior knowledge of

a store’s location. This suggests that while people may be aware of a business due to its physical presence, they will not automatically choose it. Instead, they are likely to conduct further research, either online or through their personal networks, before making a decision.

Looking at the data by age, the growing influence of social media and referrals among younger people is clear. Interestingly, those under 35 are less likely to use the internet to research a store compared with older generations. This suggests

that self storage operators aiming to attract this demographic should place greater emphasis on social media engagement and targeted referral campaigns to drive awareness and conversion.

How would you find a self storage store to contact? (By age)

How would you find a self storage store to contact?

80%

80%

70%

70%

60%

60%

50%

50%

40%

40%

30%

68%

30%

20%

20%

10%

20%

10%

20%

0%

13%

13%

Location (I know a store nearby)

Via an internet search

Via my local paper

Local directory

Ask a friend or family member

Social media

Other

Don't know

7%

6%

1%

0%

Location (I know a store nearby)

Via an internet search

Via my local paper

Local directory

Ask a friend or family member

Social media

Other

Don't know

18 - 24

25 - 34

35 - 44

45 - 54

55+

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