European Self Storage Industry Report 2025

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36 European Self Storage Industry Report 2025

37 European Self Storage Annual Industry Report 2025

Rental rates increase in most markets

Different approaches to pricing and occupancy

have more aggressively pushed rates, while others, like Sweden and Germany, have seen a decrease in rental rates from storage space. Note also that all figures have been converted into Euros, so currency conversion changes can also affect comparison of rates somewhat.

of customers take up front discounts, and churn is higher in younger stores. Most countries have increased rates or occupancy at a larger rate than they have dropped the other element, while some countries, such as Italy and Spain, have increased both to maximise their increase in overall revenue. It will be interesting to see how this changes in the next 12 months and if those markets like Switzerland that have aggressively pushed fees, will be able to pick up the lost occupancy while maintaining strong fees if demand for the product increases.

Rental rates per square metre of occupied space across Europe increased by 5.4 percent to €312.56. This is significantly more than the drop in occupancy, indicating the industry overall was more profitable in terms of income from storage space. Once again, we can see that some countries

This chart more clearly shows how each country has performed in totality by showing how both occupancy and revenue have changed. You can see the countries that are pushing rates while potentially losing occupancy, and those that have managed to increase both rental rates and occupancy. Germany and Austria stand out as the only markets that dropped both occupancy and revenue. They are also the markets with the largest amount of small, micro stores, which could be influencing the results. Portugal is a developing market with more stores in fill up stage. This would likely explain the push for occupancy at the expense of rates. Generally, a greater portion

Average rental rate for storage space per square metre of occupied space ex VAT (€)

600

510

456

500

Change in metrics 2024 - 2025

375

400

330

15%

340

326

321

316

312 297

313

304

289

297

286 294 292

295

10%

300

269

279 268

265

201

261

243

237

235

229

235

207

231

217

182

200

176

136

-5%

100

-10%

Italy

Spain

Poland

France

Europe

Austria

Ireland

Norway

Sweden

Finland

Belgium

Portugal

Germany

Denmark

Italy

Spain

Switzerland

Netherlands