European Self Storage Industry Report 2025

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European Self Storage Industry Report 2025

European Self Storage Annual Industry Report 2025

Opportunities for increasing ancillary income

and the USA. It is unclear whether that is because the market for these items is more competitive in Europe or because operators are not pushing sales of these items as aggressively. They often try and upsell to customers on packaging, especially with online transactions. Comparing this to other markets where every customer is offered a packing solution, and they have a much more retail-focused approach to packing sales.

from their facility. Car/Van hire has also been steadily increasing over the past few years, as has external advertising.

Operators are focussed on using their buildings for additional income streams other than just traditional self storage, with around 90 percent of stores having some form of additional revenue

Operators continue to focus primarily on storage fees for revenue, with total ancillary sales making up less than 7 percent of revenue for most operators. Insurance income dropped slightly from last year, as many operators reduced the cost of insurance to further entice customers to use self storage. The sale of boxes and packaging as a percentage of total income is significantly lower in Europe than in markets like Australia

Percentage of stores with additional income from external sources

5%

7%

4%

Additional income from customers as a percentage of total income

Leased non-self storage

External advertising

Car/Van hire

7%

6%

8%

15%

14%

5%

Retail space

Office space

Bulk storage

4%

3%

2%

16%

5%

18%

1%

Archive storage

Vehicle storage

Telecommunication towers

0%

Insurance

Boxes & Packaging

Car / Van hire Shredding services

Move in / Move out service

Other

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