European Self Storage Industry Report 2025

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European Self Storage Industry Report 2025

European Self Storage Annual Industry Report 2025

Operators optimistic for future profit growth

so they then see room for improvement. That said, it is comforting that they are confident of improvement, and not necessarily anticipating another difficult year.

maintain the increased levels of rental increases obtained during the inflationary period, even though inflationary rises have since eased.

It is clear that operators believe the improvement in profits will come largely from rental rate increases. They are possibly considering reducing discounting, or it could be they hope to be able to

There is a big shift in operators believing there will be a significant improvement in profits. This could be due to some business’s profits not being as good as expected in the past 12 months,

Profit expectations % difference from 2024

Rental rate expectations % difference from 2024

-5% 0% 5% 10% 15%

12%

10%

8%

Increase above inflation Increase around the same as inflation

Remain the same

Decrease

6%

Occupancy expectations % difference from 2024

4%

0% 2% 4% 6%

2%

0%

-8% -6% -4% -2%

-2%

Increase significantly Increase slightly Remain the same Decrease slightly

Decrease significantly

-4%

Expectations for occupancy growth are a little more cautious, with some thinking occupancy will fall significantly. Bearing in mind that if a store

is already at mature occupancy there is no way of improving this significantly so any increase in profits will need to come from rental increases.

-6%

Significant improvement

Slight improvement

About the same

Slight downturn

Unsettled or unpredictable results

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