European Self Storage Industry Report 2025

58 European Self Storage Industry Report 2025

59 European Self Storage Annual Industry Report 2025

Future Expectations and Challenges 05

Concerns shift to land costs

to grow there are indications that that the amount of space being added over the coming couple of years will be less than the record breaking growth experienced since post pandemic 2022.

After a somewhat challenging year, operators are mostly upbeat about the future of the industry, predicting solid growth in profits and rental rates with a slightly more cautious outlook on occupancy growth. While the industry continues

Concerns of operators

(% change over 2024)

(+23%) 41%

(+4%) 11%

(+12%) 18%

Political or geopolitical uncertainty

Planning difficulties

4%

(-4%) 8%

(-4%) 6%

(-4%)

Rise in staff costs and staff benefit expectations

(-3%) 3%

3%

Recession

(-28%) 5%

Increase in taxes

Rising land cost

Oversupply

Inflation

Other

coming years. Planning difficulties also grew in concern considerably, so operators are worried that expanding their business will be difficult. Oversupply is less of an issue, all indicators are that operators are finding it more difficult to develop new stores.

While inflation was the main concern last year; the cost of land is now the most considerable concern for over 40 percent of operators. Access to suitable property for development is becoming increasingly difficult, and this is one reason the growth is expected to slow slightly in the

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