GROUP TRAINING 2019

GROUP TRAINING

SCHOOL OF MARKETING

INNOVATION IN DISRUPTIVE MARKETS Building, capturing and sustaining market value from technological innovation.

Digital Content

OBJECTIVES

• To determine strategic marketing specifics in a technical context, especially for a company with an industrial culture; • To use analytical methods and additional tools to assess and manage a portfolio of technological and innovative solutions for existing or new customers/markets; • To select relevant parameters & tasks to prepare a stronger business for tomorrow while ensuring short-term results; • To translate strategic goals into short/medium-term actions in order to achieve them PARTICIPANTS Marketing Managers; Product, Market, Application or Technology Managers; Business Development Managers; Strategy/M&A senior analysts; Transversal Project Managers; Innovation Managers; R&D Managers

PROGRAMME

• Building innovation value in three steps: Ideation, transition stage, product launch. • Capturing the value. • Securing and sustaining the value.

Organization

• 2 days + 1 day • Face-to-face session • Webinar • Presentation feedback • 20 participants • Attendance sheets and online course evaluation form

Teaching techniques: presentations, discussions and practical exercises

TRAINERS

Language: english

Internal: Techno-Marketing Director External: EM Lyon

Costs & Registration click here

Programme manager: Natalie Harvey Coordinator: Linh Truong

TRAINING 2019

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