2017 Report of the Economic Survey
Marketing budget as a percentage of gross revenue in 2016 (Q43)
What was your marketing budget as a percentage of gross revenue in 2016?
Number of Firms Reporting
First Quartile 25%
Third Quartile 75%
Mean (Average)
Median (Midpoint)
114
3.8% 6.7% 2.3% 5.2% 5.8% 2.9% 3.0% 2.8% 3.8% 2.9% 3.6% 3.6% 1.6% 3.4% 4.9% 3.5% 4.8% 6.1% 6.8% 1.7% 2.3% 3.1% 2.0% 7.6% 1.5%
1.0% 1.0% 1.0% 1.0%
2.0% 3.0% 1.0% 3.0% 2.0% 2.0% 2.1% 2.0% 2.0% 2.3% 2.0% 2.4% 1.6% 2.5% 2.7% 2.0% 2.0% 4.0% 4.5% 1.0% 2.3% 2.0% 1.7% 1.9% 1.0% 6.3%
5.0% 8.0% 4.0% 6.0% 6.3% 4.0% 3.1% 3.0% 5.0% 3.0% 5.0% 3.8% 2.0% 6.0%
All Firms
7 9
One Two 3-5 6-10 11-30 31-100 101 or More
15 15 35 17 16 76 27 90 20
Number of Attorneys
.8%
1.0%
.8%
1.9% 1.0% 1.9% 1.0% 2.0% 1.1%
One Multiple
Number of Major Office Locations Percent of Practice That is IP
75% or More Less than 75%
4 8 3 4 7 4 5 8 8 3 9 6
Boston CMSA NYC CMSA Philadelphia CMSA Washington, DC CMSA Other East Metro Southeast Other Southeast Chicago CMSA Minne.-St. Paul PMSA Other Central Texas San Francisco CMSA Other West Non-US
.9% ISD
ISD
18
1.0%
5.5%
.5%
11.8%
1.4% 3.0%
5.0%
12.8%
Location
.6%
3.1% 3.3% 3.0% 2.3%
1.0% 1.0% 1.1%
25
ISD
ISD
1.0% 5.0%
2.3%
10.4%
15.0%
Allocation of firm's annual marketing budget by size of firm (Q44)
Event
Salaries of
Website
Advertising
Social media
Travel
Other
Number of Firms Reporting
Mean (Average)
Mean (Average)
Mean (Average)
Mean (Average)
Mean (Average)
Mean (Average)
Mean (Average)
Number of Attorneys in Firm
All Firms
109
15.7% 50.7% 29.1% 14.5% 13.6% 13.5%
18.3%
8.9%
3.1% 8.6% 1.7% 4.1% 4.2% 2.7% 1.3% 1.5%
27.5% 27.9% 26.1% 33.8% 41.4% 23.9% 28.8%
12.3% 12.1% 15.0% 22.4% 20.9%
14.3%
One Two 3-5 6-10 11-30 31-100 101 or More
7 9
.0%
.0% .0% .0%
.7%
25.9% 14.3%
2.2%
16 16 34 15 12
10.9% 11.8% 15.0% 20.2% 30.1%
Number of Attorneys
5.6%
2.5% 8.3%
28.0% 17.4% 19.4%
8.6% 4.8% 4.8%
8.5% 4.4%
19.0% 30.0%
9.7%
AIPLA Report of the Economic Survey 2017 F-34
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