TaylorMade 2018

DRIVER

STRAIGHT DISTANCE + UNMATCHED PERSONALIZATION

Y-TRACK

HAMMERHEAD SLOT

TWIST FACE

HIGH TRAJECTORY

MEDIUM TRAJECTORY

LOW TRAJECTORY

FAIRWAY

FAIRWAY POWER WITH TOTAL PERSONALIZATION

BRIAN BAZZEL | VICE PRESIDENT | PRODUCT CREATION

LIGHTER MATERIALS AND FASTER • A lighter 5-layer carbon crown and sole frees up 8g of weight, which is repositioned for a lower more powerful CG location Lengthened Speed Pocket provides more IMPROVED PLAYABILITY • New track overhang delivers precise and consistent turf interaction PERSONALIZATION • More left-to-right adjustability due to a heavier, 29g movable weight • More streamlined, 12-position 4° Loft Sleeve

29g Movable Weight

40% more carbon than M1 17º FWY

RESCUE

INSPIRING NEW LOOK WITH MORE PERSONALIZATION

Proper alignment is crucial for every shot. Knowing that hybrids play an important role in approach shots and tough lies, we added our two-tone crown to the M3 Rescue and paired it with the most adjustability in this category.

BRIAN BAZZEL | VICE PRESIDENT | PRODUCT CREATION

CONFIDENCE-INSPIRING SHAPE • Two-tone crown cosmetic allows for proper alignment on the most crucial shots into the greens SPEED POCKET • The Speed Pocket increases ball speed and lowers spin for added distance • Increases the size of the sweet spot for more forgiveness PERSONALIZATION • 3º Loft Sleeve for adjustable loft and lie settings • The track system now allows for 3 grams more weight than previous models, making a total of 30g of movable weight

30g Movable Weight

Speed Pocket

IRONS

SERIOUS DISTANCE

RIBCOR

Tungsten Weight

MORE DISTANCE THROUGH ADVANCED CONSTRUCTION

IMPROVED SHAPING

AFTERMARKET SHAFTS

DRIVER

STRAIGHT DISTANCE + ULTIMATE FORGIVENESS

BRIAN BAZZEL | VICE PRESIDENT | PRODUCT CREATION

TWIST FACE • Revolutionary new face curvature with a corrective

HAMMERHEAD SLOT

GEOCOUSTIC

forgiving face

Compared with M2, M4 Driver with Hammerhead has a 67% LARGER COR AREA

LOW TO HIGH

TOE TO HEEL

FAIRWAY

The M4 fairway incorporates our new 5-Layer carbon crown, Speed Pocket, Geocoustic shaping and Inverted Cone technologies for maximum performance gains. Additionally, we carved out weight and split the mass internally to provide more forgiveness and a larger sweet spot. FAIRWAY POWER + ULTIMATE FORGIVENESS

BRIAN BAZZEL | VICE PRESIDENT | PRODUCT CREATION

DISTANCE AND FORGIVENESS • Our most advanced Speed Pocket is engineered to create more ball speed across the clubface for more distance and forgiveness • Split-weight mass pads provide increased MOI and perimeter weight distribution for better stability • Ultra-strong Ni-Co 300 steel face insert allows for a thinner, faster face for optimized ball speed • 5-layer carbon crown creates a lower CG by saving 8 grams vs a steel crown, driving higher launch while reducing spin • Fluted Hosel provides superior sound and feel without compromising CG location PLAYABILITY THROUGH GEOCOUSTIC TECHNOLOGY launch and easy to play • The sole is shaped for optimal playability and improved sound & feel

Split mass pads for

GEOCOUSTIC

RESCUE

GREAT LOOK. EASY TO LAUNCH. EASY TO PLAY.

BRIAN BAZZEL | VICE PRESIDENT | PRODUCT CREATION

SHAPED FOR CONFIDENCE AND FORGIVENESS • Two internally split mass pads that increase inertia to deliver more ball speed across the face

IMPROVED SPEED POCKET

distance

Split mass pads for more forgiveness

Speed Pocket

IRONS

NEXT GENERATION STRAIGHT DISTANCE

RIBCOR

and accuracy

MORE FORGIVENESS

MORE DISTANCE

and consistency AFTERMARKET SHAFTS

Optimized heel and toe weighting

360º Fluted Hosel

The CGB name is iconic and represents some of the longest and most forgiving irons we've ever created. The concept has now been re-created with all our latest technology to bring never-before seen performance to golfers of all levels. TOMO BYSTEDT SENIOR DIRECTOR PRODUCT CREATION IRONS

COMPLETELY MAXIMIZED FOR EVERY SHOT

PUSHING THE LIMITS FOR MAXIMUM DISTANCE IN EVERY IRON • Sub-2mm face thickness in every iron pushes the limit on ball speed and distance • Ultra-low CG placement for high-trajectory and optimized spin rates • Consistently high COR through the set, making it our fastest set from 4-PW ever

FULL–FACE FORGIVENESS THROUGH THE BAG • Multi-material head construction – cast 450SS with milled Tungsten micro weights—creates in every iron in the set • Thin and flexible sole with Speed Pocket for forgiveness where golfers need it most—low on the face • Face Slots provide increased ball speed on heel and toe mis-hits for amazing consistency GEOCOUSTIC TECHNOLOGY FOR FINE • Precision-shaped head geometry for optimal acoustics at impact • Advanced Hybrar damper and sti 3D sound-managing badge dampen vibrations and soften feel

Soft Hybrar Damper

Milled Tungsten Micro Weights

The P730 was designed to build o of our heritage of major championship winning blade irons, especially with TPMB '11 and TPMB '14. The overall goal was to retain the features that were iconic to the TPMB- while at the same time improving it's performance in two subtle ways: shaping and mass properties. TOMO BYSTEDT SENIOR DIRECTOR PRODUCT CREATION IRONS

Milled channel separates mass vertically for higher inertia

PRECISELY CRAFTED FOR ULTIMATE SHOT-MAKING

TOUR INSPIRED SHAPING Shaping improvements evolved from previous TPMB designs with direct feedback from our best

Overall blade profile is slightly smaller with cleaner and crisper lines The leading edge has been modified to improve turf interaction across the set FINE TUNED PERFORMANCE Horizontally-milled channel separates mass on the vertical axis for increased inertia and trajectory control

BEST-IN-CLASS MATERIALS & CRAFTSMANSHIP

Forged 1025 Carbon Steel, Precision Milled Face & Grooves A new multi-step forging process using a 2000-ton press ensures perfect head shaping with minimal hand polishing, resulting in a pure players iron with soft, solid feel

With P790, we created a forged distance iron that meets the demands of better players and delivers consistent performance for the aspirational golfer. By combining our new SpeedFoam with a wrapped face construction, we have engineered an iron that is as beautiful as

it is powerful. TOMO BYSTEDT SENIOR DIRECTOR PRODUCT CREATION IRONS

THIS BEAUTY IS A BEAST

UNPRECEDENTED DISTANCE IN A FORGED IRON • SpeedFoam pushes the limit of COR for groundbreaking distance in a forged iron • Ultra-thin 1.75mm face thickness with mini-ICT • High-strength forged 4140 carbon steel, wrapped face construction, and soft carbon steel body LOOK AND FEEL OF A PLAYERS IRON • SpeedFoam is resilient at impact to produce soft feel and responsive feedback • Refined shaping featuring a straighter topline, shallower face, and progressive o set • Elegantly crafted design including minimalistic cosmetic details and a clean, satin scratch finish

4140 Forged Carbon Steel 4140 Forged Carbon Steel

FORGIVENESS & PLAYABILITY • Strategically placed tungsten weighting to increase inertia throughout the set • Ultra-thin internal leading edge with cut-thru Speed Pocket for low-face forgiveness • Hollow contruction allows for optimal weight placement

MAGNIFIED 10x Low Density Cavity Filler

High-Density Tungsten Weight

Wrapped Face Construction with Ultra-Thin Leading Edge

Cut-Thru Speed Pocket