Babesta Beat SS 2015

Milchberg muses that when she designs she doesn’t look to the general fashion scene; rather Nununu is a reflection of a global lifestyle—a fusion of the food, music, cities and larger world they live in. Of course, as both founders are parents of young children, Milchberg and Adler assert they draw the ultimate inspiration from them. Along the journey the two learned some indelible lessons that today they laugh about. “Early on we used to pack the clothes in this beautiful black tissue paper,” says Adler—noting how proud they were with the presentation. Unfortunately, international shipping isn’t always the most kind, and the packages got wet somewhere along the route from Israel to Australia, staining all of the white garments within with black dye. “It was all sent back. Now we are very keen on polybags,” she laughs. In addition to the live-and-learn lessons, as the company grew, the two determined what skills they needed in the mix and built an excellent team. Currently in development is a new loft office where Nununu can take on new ventures. One such venture is Shadows, an initiative into the tween market that will augment the brand’s appeal to their growing (in age and size) fan base. Shadows rebrands the 8-14 year old demographic with fresh new photography and campaigns crafted to connect with the segment of shoppers (and the petite teens and adults who clamour for the size 14). Home is up next to get “Nununued” come Fall ’15. Adler points out, theirs is a brand that can connect with a host of industries and products. With cool nursery and youth room decor on the horizon and much more to come, all we can say here at Babesta is “Yes, Yes, Yes!”

The Police Retro snaptee , 17645, $37

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