CD:
As I mentioned
before, Gino and I worked
together. We were both on the marketing
team and I guess we got close enough
because we were in the same office space.
EL:
‘
Space’ is a very generous way of saying
we were stuck in the middle of a hallway!
CD:
[
Laughs] Aye, it was all fun and games
until we realized that our skills could be
utilized to start our own business. Once we
understood our roles in this new venture,
we tossed around names for the company.
We ended up with Blipp [he spells out B-L-
I-P-P], because ‘blip’ was already taken.
EL:
Personally, I like the look of blipp with
the double ‘p’ better anyways.
CD:
[
Chuckling to Eugene] Of course you
would say that. So, how did this lead to
blipp magazine? Honestly, we thought it
would be a great medium to use and an
excellent strategy to get our name out. We
also thought it’d be cool if we had our own
connecting
businesses with
their customers – but, not just
on a superficial level. We don’t want your
brand to be like every other brand. We want
to give each brand an identity. Something
their target audience can recognize and
relate to. We want them talking on all the
right social media sites and asking their
customers all the right questions. We
want their target market to really “like”
their business. So, in a line, our mission
is to create a deeper connection between
brands and their target audience. Pretty
damn good if you ask me [laugh].
IW:
I didn’t mean to put you on the spot,
but that was great! So, I know a little bit
about how you met and created blipp, but
why did you think you could stand one
another long enough to sustain a company?
And how did blipp global Inc. eventually
lead to blipp magazine?