so bam, here we are.
EL:
It doesn’t hurt that we have an
amazing team of ‘creatives’. But seriously,
we talked about it and debated whether or
not it was a good idea – we didn’t want to
stretch ourselves too thin, and there was so
much going on for both of us. In the end,
we thought it’d be a great investment of
time and opted to go ahead. Like I said,
we’re always brainstorming and acting –
can’t stop, won’t stop.
IW:
Print is sort of a dying medium –
magazines, newspapers, even books
struggle to survive in the industry. What
about blipp’s magazine will differentiate
you from them?
EL:
Tough question. Well, we’re more
focused on the online/mobile presence of
our magazine. We’re completely paperless
and so people can read it on their phones,
tablets, and computers. This also means
things are ‘clickable’. Whatever is linkable
is linked; from the titles on the cover of the
magazine to the table of contents, readers
can flip easily to any story with the click of
a button.
So, what does that mean? We’re connecting
our topics onto LinkedIn, getting people
involved by asking questions, and so on.
We believe in real-time answers and talking
to people. Like our mission – yes, the one
we just made up – we’re constantly trying
to speak with our target audience. We’re all
about bringing in the new – thinking ahead,
and trying to innovate and revolutionize the
industry.
IW:
A globalized approach to a traditional
print medium, interesting. So where do
you plan on getting article ideas?
CD:
blipp magazine is going to be driven
by the people who read it. Originally, we
discussed a traditional magazine in which
we hired writers who kept their ears to the
ground so they could write about what was
‘
trending’ in the entrepreneurial world.
But we bucked that idea, and decided
that if we wanted a magazine which was
truly driven by innovators, we should draw
articles directly from the source.
We plan on building a blogging site
[
blipp nation] which is going to be more
of a forum for people to blog daily about
whatever they choose. From there, readers
will decide whose articles will be featured
in our monthly magazine. The magazine
will then be available on Amazon.com, and
will be distributed to our clients as a way
to create opportunities for our writers. This
ensures that we aren’t focused in Canada,
but are getting writers from around the
globe!
IW:
Why do you think blipp will be a
success?
CD:
Blipp will be successful because of
hard work, innovation and drive. We’re
putting our blood, sweat and tears into
this company. Go big, or go home. I could
quote a couple more common phrases
about how to approach success, but I’ll
keep them to myself [laugh]. At the end
of the day, I think our hard work will really
pay off. We’re not just a magazine – we’re
a marketing company. And soon we’ll be
dipping our feet into other streams. Not
many companies start out like that. We’ve