470-471 / 600
14
COMPETITION –
Pawlina is the market leader
Junqueira’s (Mescher, MGH): growing
Wheater’s (Young, ELS): declining
Kierszenbaum (ELS): one to watch
RELATED WK TITLES:
Eroschenko (atlas; functional; idealized)
Gartner & Hiatt (atlas + concise text; clinical)
Cui (atlas + concise text; includes pathology)
STRATEGY
Bundle with anatomy textbooks; promote availability
via Health Library
4 Stars, 45 Reviews on amazon.com
“Anatomy, Pathophysiology, and Physiology in one—puts Histology in context”
“Great images” | “Helpful”
Wojciech Pawlina (and Michael H. Ross)
Histology: A Text and Atlas, with Correlated Cell and Molecular Biology, 7e