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14

The Fall Creek School District in rural northwest Wisconsin

has fewer than 850 students. The team’s nickname may be

Crickets, but the sound they make is anything but **crickets**.

The district’s reputation has spread far and wide, thanks in

large part to the seemingly boundless energy and passion of

Superintendent Dr. Joe Sanfelippo.

Sanfelippo spends much of his summers traveling through the

Midwest and beyond, talking about the great things happening

in his school district—not to brag, but to spread the example

of how powerful it is for superintendents to share the great

things that are happening in their districts. Sanfelippo will kick

off IASA’s 53rd Annual Conference as the keynote speaker

on the afternoon of Wednesday, September 27.

“Talking about the great things happening in a school district

builds social capital,” Sanfelippo says. “At some point, things

are going to go south and if those are the only times people

hear about their school district, then that is all they are going

to talk about. Eighty percent of the voting public doesn’t have

kids in school. The best way to build trust is through visibility,

sharing and living your school experience with them.”

Sanfelippo’s path to the superintendency included being an

elementary school teacher, coach, counselor and elementary

By Michael Chamness

IASA Director of Communications

Dr. Joe Sanfelippo exudes passion and

energy when he spreads the good news

about the Fall Creek Crickets. Here he

tosses Cricket shirts to attendees.