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Family Status
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Number of children in household
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Age of each child
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If the child goes to day nursery or stays at homewith someone
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Personal care product categorieswhich are used for their children
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Food / Drink products which are used for their children
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Media Consumption habits with topics regarding kids
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Profile on Facebook (level of involvement with brands which offer products for
children, for example “likes” in such pages, participation in competitions)
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Main store for household shopping
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Main store for the purchases of product categories for children
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Other stores for the purchases of product categories for children
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Averagemonthly spending for household shopping in supermarket
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Averagemonthly spending for products for children
Basic Information
