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Brand &Ad Awareness within each product category
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Brand spontaneous awareness (top of mind awareness and other
spontaneousmentions)
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Aided awareness
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Total awareness (spontaneous and aided)
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Brand Usagewithin each product category
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The last time
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The last threemonths
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Usually use
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Rejected Brands
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Frequency of purchase
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Source of purchase
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Selection criteria
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Brand image
Optional Information
